This talk is suitable for anyone who 'hates' using GA4
Understanding GA4's event-based data model is the skeleton key that will unlock your love of a misunderstood product.
Jonathan has been working on Google Analytics since it was called Urchin and, along the way, he's learnt how to use GA4 the hard way. This talk will help you understand the new data model and how to get maximum value from it by showing you things like custom events, parameters, and dimensions.
This talk is perfect for anyone who "hates" GA4 but has been forced to use it. Whether you're an experienced user or someone new to the industry, the aim of this talk is to help you come away energised and armed with practical "cheat codes" you can use on your clients straight away.
