Why choose this course?
Website Migrations always hold a risk for SEO and other digital marketing channels. They also present a rare opportunity to fix underlying issues with a site, positively impacting SEO and user experience and future-proofing a new site to ensure it can keep growing and winning organic visibility. SEOs should be involved in website migrations from the earliest stages and throughout the project.
Years of SEO, UX and digital marketing work and effort can go up in smoke if a migration is badly handled. But there’s no reason a migration can’t mean a boost to traffic and tapping into new opportunities that a previous site may have blocked.
Anyone who has a migration coming up, even a small one should attend. Not just full re-platforming projects but updates to domains, site or URL structure, add-ons, new templates and even navigation redesigns should be considered as small scale migrations with testing and safeguards in place.
If you have a migration in planning or progress Dave will aim to answer specific questions on the day where possible or organise a follow up call with any attendees as part of the cost of the course to dive in to more detail.
You will need to bring your laptop to the training to get the most out of the course.
Who should attend this course?
This course is ideal for those working specifically in SEO roles both in house or in agencies as well as website mangers, ecommerce managers and others project managing migrations.
Course Content
This training will cover everything from start to finish including:
- Identifying when a project should be treated as a migration,
- Different types of Migration and the risks inherent in each
- Making sure the right people are involved at the right time
- Scoping and planning and setting objectives
- Using Minimum Viable Product and Acceptance Criteria concepts to ensure requirements are clear to Devs and the site launches only when ready
- Using Project Management to ensure timelines are achievable and met
- Planning the optimum site structure, information architecture and domain setup
- Planning and futureproofing linking structure and duplicate handling
- Data management and benchmarking, and how to use it to plan
- Content handling and migration: merge, split, rewrite, archive or redirect?
- Improving site health and user experience including building great user journeys from any landing page
- Building accessible websites, an overview of WCAG 2.1, what to ensure Devs know
- Testing in staging, what to test, when and how many times
- Testing crawlability and indexability before and after launch
- The right process for rounds of amends: best for SEOs and best Devs
- Pre-launch sign off and risk management
- Launch Day actions and checks
- Post Launch monitoring and continuing improvements
- Planning team training & support for a new platform and new procedures
- How to handle ‘surprise migrations’
What's included in your ticket?
Book onto this training course for October 2025 and you will get:
- A full day's training on your chosen topic on Wednesday 22 October
- Lunch included on your training day
- Full access to brightonSEO and MeasureFest conferences and all the talks on Thursday 23 & Friday 24 October
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.