BrightonSEO
Beginners SEO

Beginners SEO & AI Optimisation Training

New to SEO? In just one day you'll learn the basics of search marketing. Perfect for beginners! A ticket to this course includes one day of training the day before the main conference, plus two days entry to brightonSEO and extra perks.

Adam Lee

Adam Lee

Founder & Managing Director at No Pork Pies

Courses: 01

Adam has worked in Marketing for 18 years with a specialist focus on Digital for the last 15. He worked as an SEO analyst at the leading SEO agency in the UK on some of the biggest SEO accounts in the country, before moving to a London agency to become Head of SEO. In 2009 Adam setup his own Digital Agency focused on SEO, PPC, Social, CRO and User Experience. He’s worked for big brands such as GiffGaff, Claims Direct, Virgin Holidays and many more, winning the CIM Marketing Excellence award in 2019. He is also the CTO of Mozillion, a new mobile phone marketplace.

Who should attend this course?

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.

By the end of this session you will have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages. Giving you advice and tips that you can immediately apply to your own website and improve your ranking.

You will need to bring your laptop to the training to get the most out of the course.


Access to brightonSEO with your training

As this course takes place during brightonSEO, your training ticket will also give you access to the entire conference too.

Course Content

  • This course will cover all the fundamentals of search engine optimisation and introduce AI Optimisation (AIO), plus give you the opportunity to apply it to your own website. Topics covered include:

Introduction to SEO

  • What is SEO
  • How do search engines work?
  • Key SEO ranking factors

Do your own Audit

  • We will run an audit on your site and review the results. You’ll learn areas such as:
  • Crawling your site
  • HTTP Response codes
  • Sitemap
  • Controlling the Crawl
  • Duplicate Content & Cannibalisation
  • Schema
  • Page Speed
  • Google Search Console

Introduction to AIO

  • What is AIO & Generative Engine Optimisation (GEO)
  • How do Large language models (LLM) work?
  • Key LLM visibility factors
  • What’s RAG and how does it work?
  • What do the different LLMs know about your business?
  • How to improve your companies visibility in AI

Conducting Research

  • Keyword Research
  • Audience Research
  • Competitor Research
  • AI Visibility monitoring tools

Content SEO

  • On Page elements
  • On Page content
  • E E A T
  • Optimising for topics & AI
  • YMYL
  • AI content

Internal & External SEO

  • Internal Links
  • The importance of site structure
  • External links
  • Training AI for Visibility
  • How to get backlinks & mentions
  • How to create linkable content
  • Let’s check your backlinks

Tools and how to use them

  • Google Analytics for AI results
  • SEO Ranking tools
  • AI Analysis tools

What’s the future of search?

  • Open discussion around where search is heading.

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic the day before the conference
  • Lunch included on your training day
  • Full access to both days of brightonSEO main conference
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£780+vat£1060Prices rise 10 September
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about Beginner's SEO course

Eeva Koutaniemi

Eeva Koutaniemi

Managing Consultant, Columbia Road

“This is a very high quality beginner's course for any SEO who wants to improve efficiency of their daily work.”