Who should attend this course?
If you’re new to SEO or want to take your website performance to the next level, this course is for you. It’s built for beginners in digital marketing who want to understand not just how SEO works, but how AI is changing the way we optimise websites.
In one hands-on, beginner-friendly session, you’ll learn how search engines and AI tools work together to shape online results and how to use them to your advantage. You’ll leave with practical, easy-to-apply strategies to improve your rankings and grow your audience.
Bring your laptop and get ready for a practical, interactive day where you’ll see real results take shape as you learn.
Course Content
This course will cover all the fundamentals of search engine optimisation and introduce AI Optimisation (AIO), plus give you the opportunity to apply it to your own website. Topics covered include:
Introduction to SEO
- What is SEO
- How do search engines work?
- Key SEO ranking factors
Do your own Audit
We will run an audit on your site and review the results. You’ll learn areas such as:
- Crawling your site
- HTTP Response codes
- Sitemap
- Controlling the Crawl
- Duplicate Content & Cannibalisation
- Schema
- Page Speed
- Google Search Console
Introduction to AIO
- What is AIO & Generative Engine Optimisation (GEO)
- How do Large Language Models (LLM) work?
- Key LLM visibility factors
- What’s RAG and how does it work?
- What do the different LLMs know about your business?
- How to improve your companies visibility in AI
Conducting Research
- Keyword Research
- Audience Research
- Competitor Research
- AI Visibility monitoring tools
Content SEO
- On Page elements
- On Page content
- E E A T
- Optimising for topics & AI
- YMYL
- AI content
Internal & External SEO
- Internal Links
- The importance of site structure
- External links
- Training AI for Visibility
- How to get backlinks & mentions
- How to create linkable content
- Let’s check your backlinks
Tools and how to use them
- Google Analytics for AI results
- SEO Ranking tools
- AI Analysis tools
What’s the future of search?
- Open discussion around where search is heading.
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic the day before the conference
- Lunch included on your training day
- Full access to both days of brightonSEO main conference
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
