Who should attend this course?
This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.
By the end of this session you will have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages. Giving you advice and tips that you can immediately apply to your own website and improve your ranking.
You will need to bring your laptop to the training to get the most out of the course.
Access to brightonSEO with your training
As this course takes place during brightonSEO, your training ticket will also give you access to the entire conference too.
Course Content
This course will cover all the fundamentals of search engine ranking, plus give you the opportunity to apply it to your own website. Topics covered include:
Introduction to SEO
- What is SEO
- Why are rankings important?
- How do search engines work?
- How do people search online?
- Key SEO ranking factors
- Common SEO obstacles
Technical SEO
- Your domain name
- URLs
- Crawling your site
- HTTP Response codes
- Sitemap
- Controlling the Crawl
- Duplicate Content & Cannibalisation
- Schema
- Page Speed
- Google Search Console
Do your own Audit
- Put all the technical information into practice by running an technical audit on your own website during the training.
Conducting Research
- Keyword Research
- Audience Research
- Competitor Research
Content SEO
- On Page elements
- On Page content
- E E A T
- Optimize for keywords or topics?
- Images & video optimisation
- YMYL
- AI content
UX & SEO
- Introduction to links
- Internal Links
- Menus
- Category pages
- Landing page
Off Site SEO
- External links
- How to get backlinks
- How to create linkable content
- How to do a backlink audit
- Let’s check your backlinks
Monitor Rankings
- Introduction to monitoring
- Misconceptions
- What if my rankings drop?
- Issues to check
We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
