Content Creation for Digital PR (Advanced)

Learn how to create content which journalists will want to link to.

Specialist
Business
Content Creation for Digital PR (Advanced) Training Course

Who should attend this course?


Creatives and PR folks who’ve been tasked with gaining linked coverage from high tier news sites. The course is focused on those responsible for idea generation with the express purpose of gaining linked coverage.

Folks who work primarily on other types of activity – e.g. content creators who are focused on creating content which ranks or converts well, and/or those engaging primarily in other types of link building activity probably won’t get so much out of the course.


Course Content


In this course you’ll learn:


What makes a good story from a journalists’ perspective
How to identify compelling topics and gain a deeper understanding of the media landscape
How to come up with ideas
How to figure out whether or not an idea is likely to generate coverage
Whether or not it’s a good idea to remake that campaign that got a bunch of coverage a few years ago
When and how to go about “saving” a struggling campaign, and when it might be best to just move on
& much, much more



What to expect


You’ve been tasked with gaining linked coverage on top tier sites like the BBC, the Guardian, USA Today & more; but how on earth do you do that?

Perhaps you’ve seen the success of others, and are wondering why your campaigns languishing, unlinked to and unloved. Or maybe you’ve seen some success but it all seems to be a bit hit and miss, and now you’re now under pressure to deliver results more consistently.

If you’re struggling to figure out what to do next, this is the course for you.

Attendees will leave the course:

  • With a renewed confidence in their own skills
  • In a happier and more productive mindset
  • Feeling rejuvenated and excited about their work

It is suggested that you bring a laptop for this session, although it isn't essential.


If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.


13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird
Hannah Smith

Hannah Smith

Worderist | Owner

Over a five and half year period at Distilled, Hannah Smith was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search, where she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her creative work has won multiple awards, and she’s worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla. She has also spoken at numerous conferences across Europe and the US, interviewed Google’s John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich. Today, she offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams via her company, Worderist.com.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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