BrightonSEO
Content Creation for Digital PR (Advanced)

Content Creation for Digital PR (Advanced) Training

Learn how to create content which journalists will want to link to. A ticket to this course includes one day of training the day before the main conference, plus two days entry to brightonSEO, plus extra perks.

Hannah Smith

Hannah Smith

Owner at Worderist

Courses: 01

Over a five and half year period at Distilled, Hannah Smith was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search, where she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her creative work has won multiple awards, and she’s worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla. She has also spoken at numerous conferences across Europe and the US, interviewed Google’s John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich. Today, she offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams via her company, Worderist.com.

Why choose this course?

You’ve been tasked with gaining linked coverage on top tier sites like the BBC, the Guardian, USA Today & more; but how on earth do you do that?

Perhaps you’ve seen the success of others, and are wondering why your campaigns languishing, unlinked to and unloved. Or maybe you’ve seen some success but it all seems to be a bit hit and miss, and now you’re now under pressure to deliver results more consistently.

If you’re struggling to figure out what to do next, this is the course for you.

Attendees will leave the course:

  • With a renewed confidence in their own skills
  • In a happier and more productive mindset
  • Feeling rejuvenated and excited about their work

It is suggested that you bring a laptop for this session, although it isn't essential.

Who should attend this course?

Creatives and PR folks who’ve been tasked with gaining linked coverage from high tier news sites. The course is focused on those responsible for idea generation with the express purpose of gaining linked coverage.

Folks who work primarily on other types of activity – e.g. content creators who are focused on creating content which ranks or converts well, and/or those engaging primarily in other types of link building activity probably won’t get so much out of the course.

Course Content

  • What makes a good story from a journalists’ perspective
  • How to identify compelling topics and gain a deeper understanding of the media landscape
  • How to come up with ideas
  • How to figure out whether or not an idea is likely to generate coverage
  • Whether or not it’s a good idea to remake that campaign that got a bunch of coverage a few years ago
  • When and how to go about “saving” a struggling campaign, and when it might be best to just move on
  • And much more!

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic the day before the main conference
  • Lunch included on your training day
  • Full access to both days of brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities


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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£560+vat£1060Prices rise 5th June
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.