Conversion Rate Optimisation

In just one day you'll be equipped with the skills to increase the conversion rate of your website.

Fundamental
Specialist
Conversion Rate Optimisation Training Course

Who should attend this course?

Our CRO training workshop is perfect for you if you have a broad background and understanding of digital marketing and want to improve your understanding of how to get more conversions from the traffic that you already have coming to your site.

While it’s pretty comprehensive, it’s not intended for people who are already advanced and confident in CRO. That being said, if you are experienced but still want to come along, it will be a really hands-on course that will give you space to focus on problem-solving conversion issues on your site, and an opportunity to talk with other marketers facing similar challenges.

Course Content

  • Website analytics – reviewing the right reports and extracting the most useful insights, without wasting time
  • Calculating site leakage and opportunity size – understanding where to focus your efforts to get the greatest returns for your investment
  • Site surveys – running them on your site in a way that gets the best responses, using the most proficient tools
  • User testing – learning the pros and cons of each method, how to choose which you should use and when, and how to run sessions the right way
  • Heatmap analysis – appreciating what you can and can’t learn from heatmaps, as well as a review of some of the best tools
  • Heuristic assessment – applying UX and behavioural science knowledge to generate strong test ideas for your website
  • Persuasive design – creating page designs that utilise persuasive psychology and generate conversions.
  • Hypothesis creation – transforming raw ideas into solid hypothesis ready for testing
  • Creating and running an A/B testing plan – properly prioritising, running and refining a solid test plan to deliver the greatest results
  • Interpreting results and reporting impact – knowing when a test is complete and how to share results the most effective way to get continued engagement in your CRO programme.

What to expect

This course will give you the skills to identify where on your website the biggest opportunities to improve conversion can be found. It will enable you to diagnose precisely what needs to be improved, and how to do it. You’ll then learn how to test your ideas to find guaranteed uplift in your site’s performance.

You’ll end the day with a solid plan of action and lots of optimisation ideas you can apply right away.

It is suggested that you bring a laptop for this session, although it isn't essential.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.


13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird

Online

£300
+VAT
Duncan Heath

Duncan Heath

Fresh Egg Ltd | Strategy Director

Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance Duncan believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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