Conversion Rate Optimisation

Conversion Rate Optimisation Training

In just one day you'll be equipped with the skills to increase the conversion rate of your website.

Duncan Heath

Duncan Heath

Strategy Director at Fresh Egg Ltd

Courses: 01

Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance Duncan believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.

Who should attend this course?

Our CRO training workshop is perfect for you if you have a broad background and understanding of digital marketing and want to improve your understanding of how to get more conversions from the traffic that you already have coming to your site.

While it’s pretty comprehensive, it’s not intended for people who are already advanced and confident in CRO. That being said, if you are experienced but still want to come along, it will be a really hands-on course that will give you space to focus on problem-solving conversion issues on your site, and an opportunity to talk with other marketers facing similar challenges.

Course Content

  • Website analytics – reviewing the right reports and extracting the most useful insights, without wasting time
  • Calculating site leakage and opportunity size – understanding where to focus your efforts to get the greatest returns for your investment
  • Site surveys – running them on your site in a way that gets the best responses, using the most proficient tools
  • User testing – learning the pros and cons of each method, how to choose which you should use and when, and how to run sessions the right way
  • Heatmap analysis – appreciating what you can and can’t learn from heatmaps, as well as a review of some of the best tools
  • Heuristic assessment – applying UX and behavioural science knowledge to generate strong test ideas for your website
  • Persuasive design – creating page designs that utilise persuasive psychology and generate conversions.
  • Hypothesis creation – transforming raw ideas into solid hypothesis ready for testing
  • Creating and running an A/B testing plan – properly prioritising, running and refining a solid test plan to deliver the greatest results
  • Interpreting results and reporting impact – knowing when a test is complete and how to share results the most effective way to get continued engagement in your CRO programme.

What to expect

This course will give you the skills to identify where on your website the biggest opportunities to improve conversion can be found. It will enable you to diagnose precisely what needs to be improved, and how to do it. You’ll then learn how to test your ideas to find guaranteed uplift in your site’s performance.

You’ll end the day with a solid plan of action and lots of optimisation ideas you can apply right away.

It is suggested that you bring a laptop for this session, although it isn't essential.


If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Brighton Oct 2024

£670+vat£1060Price rises at midday 2nd August
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100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our CRO workshop

Bronwyn Townsend

Bronwyn Townsend

Senior Marketing Manager, InfoTrack

The CRO training course at Brighton SEO has been the next step in building on my SEO knowledge and powering a more successful, higher performing website. Showing real-world examples and running practical tasks made the session genuinely enjoyable and took us out of the theory and into applying what we were learning.

Rachel Levy

Rachel Levy

Digital marketing manager, Aspen Pumps

Duncan was a fantastic trainer and there was the perfect mix of really good teaching and interactive bits.