Why choose this course?
If you want to turn more of your website visitors into customers, this course will show you exactly how. You’ll learn how to pinpoint the biggest opportunities for improvement on your site, uncover what’s stopping users from converting, and discover proven techniques to fix it.
You’ll also learn how to test and validate your ideas, so every change you make leads to measurable results - not guesswork. By the end of the day, you’ll have a clear action plan, packed with optimisation ideas you can implement straight away to drive real performance gains.
Bring your laptop if you can, this is a hands-on, practical session where you’ll get to apply everything you learn.
Who should attend this course?
This course is perfect for marketers, UX professionals, and business owners who already have some digital experience and want to convert more of the traffic they’re already getting.
You don’t need to be a CRO expert - just ready to learn how small, smart changes can lead to big improvements in performance. And if you are experienced, you’ll still get value from the interactive exercises, real-world examples, and the chance to work through your own conversion challenges with expert guidance and peer input.
Course Content
- Website Analytics Made Simple: Learn which reports truly matter and extract actionable insights without wasting time.
- Spotting High-Impact Opportunities: Calculate site leakage and opportunity size so you know exactly where to focus for the biggest returns.
- Smart Site Surveys: Run surveys that deliver meaningful responses, using the most effective tools and techniques.
- User Testing Mastery: Understand the pros and cons of different testing methods, choose the right ones for your goals, and run sessions the right way.
- Heatmap Analysis: Discover what heatmaps can (and can’t) tell you, plus see which tools give the clearest insights.
- Heuristic Assessments: Apply UX and behavioural science principles to generate powerful, testable ideas for your website.
- Persuasive Page Design: Use psychology-backed design techniques to encourage users to take action.
- From Ideas to Hypotheses: Turn raw observations into structured, test-ready hypotheses.
- A/B Testing Like a Pro: Plan, prioritise, and execute A/B tests that deliver measurable improvements.
- Interpreting Results & Reporting Impact: Know when a test is conclusive, communicate results effectively, and keep your CRO programme moving forward.
What's included in your ticket?
Book onto the in-person training course and you will get:
- A full day's training on your chosen topic the day before the main conference
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
