Digital PR for Link Building

In just one day you'll learn how to develop a solid link acquisition strategy.

Beginner
Digital PR for Link Building

Who should attend this course?

This course is aimed at people with a good foundation and all-round understanding of digital marketing who want to learn how digital PR can be used to build quality links. It’s also a perfect refresher for Digital PR teams to keep up to date with industry best practice, and gain some new tools and tactics to take back to the office


What to expect

Since Google rolled out the Penguin update and manual penalties, SEOs have had to find new ways to generate links that will still have an impact. The way to do this is through creativity and utilising some old school PR tactics that will generate natural links from media sites.

Those responsible for generating links need to understand how SEO, PR and Content Marketing come together to be able to acquire natural links that will stand the test of time.

In this session we will run through everything you need to know to devise a successful link acquisition/ Digital PR strategy – from how Google views links, to how you can work with journalists, how to come up with ideas and seed them and finally how to report on them.

You’ll come away from the session confident in devising your own strategy and campaigns and armed with some ideas to go as soon as you get back to the office.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird
Rosa Mitchell

Rosa Mitchell

Connective3 | Head of Digital PR

Rosa is Head of PR at Connective3 with over seven years experience in Digital PR, content creation, and social media. Rosa has worked across a variety of different campaigns, from stand-alone projects to long-term strategic plans. She combines her analytical skills with her love of creativity to create concepts that work for a large number of industries, including e-commerce, finance, law, and travel.

Libby Windle

Libby Windle

connective3 | Head of PR

With over five years’ experience in both traditional and digital PR, Libby has managed the digital PR strategies for multiple clients and campaigns across sectors including fashion, health and fitness, technology and education. Libby has a deep understanding of the wider marketing mix and how this contributes to a clients’ bottom line.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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