Digital PR for Link Building

Digital PR for Link Building Training

In just one day you'll learn how to develop a solid link acquisition strategy.

Rosa Mitchell

Rosa Mitchell

Head of Digital PR at Connective3

Courses: 01

Rosa is Head of PR at Connective3 with over seven years experience in Digital PR, content creation, and social media. Rosa has worked across a variety of different campaigns, from stand-alone projects to long-term strategic plans. She combines her analytical skills with her love of creativity to create concepts that work for a large number of industries, including e-commerce, finance, law, and travel.

Libby Windle

Libby Windle

Head of PR at connective3

Courses: 01

With over five years’ experience in both traditional and digital PR, Libby has managed the digital PR strategies for multiple clients and campaigns across sectors including fashion, health and fitness, technology and education. Libby has a deep understanding of the wider marketing mix and how this contributes to a clients’ bottom line.

Who should attend this course?

This course is aimed at people with a good foundation and all-round understanding of digital marketing who want to learn how digital PR can be used to build quality links. It’s also a perfect refresher for Digital PR teams to keep up to date with industry best practice, and gain some new tools and tactics to take back to the office

What to expect

Since Google rolled out the Penguin update and manual penalties, SEOs have had to find new ways to generate links that will still have an impact. The way to do this is through creativity and utilising some old school PR tactics that will generate natural links from media sites.

Those responsible for generating links need to understand how SEO, PR and Content Marketing come together to be able to acquire natural links that will stand the test of time.

In this session we will run through everything you need to know to devise a successful link acquisition/ Digital PR strategy – from how Google views links, to how you can work with journalists, how to come up with ideas and seed them and finally how to report on them.

You’ll come away from the session confident in devising your own strategy and campaigns and armed with some ideas to go as soon as you get back to the office.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

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Available Tickets

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£560+vat£1060Prices rise at midday 14th June
Book now