Facebook Ads Training

This course is designed for marketing professionals who are already running Facebook Ads to an intermediate level, and are looking to advance their expertise. The course assumes you are already familiar with campaign objectives, pixels and navigating Business Manager and will focus on planning costed strategies for different types of ads, scaling profitably, troubleshooting poor performing ads, generating compelling creative that makes Facebook happy - and reporting results to your clients and wider team.

Course content

Planning a costed strategy- How to predict the likelihood of a new campaign being profitable- How to determine the budget required to meet the commercial objectives set- Understanding why one campaign is profitable and another is not

Scaling ads profitably- Horizontal and vertical scaling techniques- Cost caps, and when to use them- Common scaling challenges- Using UTM tracking to help mitigate tracking challenges- Using UTM's to understand post-click consumer behaviour

Troubleshooting- Ads not spending budget- Under reporting of sales- Incorrect attribution of sales against Creative- Inconsistent results

Copy & Creative- What makes a good Creative- Understanding the purpose of copy and how to get the click- Analysis of different Creative formats and how to leverage them effectively- Social Proof

Reporting- How to analyse and report results to clients and stakeholders- Understanding what metrics are meaningful

This course is designed for Facebook Ad marketers (agency, in-house or owner operated businesses) who have at least 2/3 years of experience in managing Facebook Ads, with a per account budget of at least £2500-100k+ per month. It is not suitable for very small budgets.

Facebook Ads Training

Trainer TBC

Course content