Why choose this course?
This course covers various topics such as setting up GA4, data collection, analysis, reporting, and website optimisation. It teaches participants the differences between GA4 and UA and how to use GA4's new features for improved analytics.
Who should attend this course?
This course is suitable for anyone interested in enhancing their knowledge of website analytics and GA4 migration.
Course Content
Moving from UA to GA4
- Key facts
- Translations
- Our audit template
- Our mapping template
- Key things you might not know about UA
- Gotchas for GA4
GA4 Set up
- Best practice guide to all core steps
- Basic build through GTM
- Event tracking through GTM
- Building parameters and custom events in UI
- Debugging
Reports & Explorations
- Now you’re set up, where do you find the data?
- Difference between reports and explorations
- Customising your reports
- Make your own explorations
- Tips and tricks
What's included in your ticket?
Book onto this training course for April 2025 and you will get:
- A full day's training on your chosen topic on Wednesday 9 April
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Thursday 10 & Friday 11 April
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.