GA4 Migration

brightonSEO offers a GA4 migration training course to help businesses and individuals switch from Google Analytics Universal to the new Google Analytics 4. This course covers various topics such as setting up GA4, data collection, analysis, reporting, and website optimization. It teaches participants the differences between GA4 and UA and how to use GA4's new features for improved analytics. This course is suitable for anyone interested in enhancing their knowledge of website analytics and GA4 migration.

GA4 migration training

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

Course Content

Moving from UA to GA4

  • Key facts
  • Translations
  • Our audit template
  • Our mapping template
  • Key things you might not know about UA
  • Gotchas for GA4

GA4 Set up

  • Best practice guide to all core steps
  • Basic build through GTM
  • Event tracking through GTM
  • Building parameters and custom events in UI
  • Debugging

Reports & Explorations

  • Now you’re set up, where do you find the data?
  • Difference between reports and explorations
  • Customising your reports
  • Make your own explorations
  • Tips and tricks

If we get time

  • Ask me anything

13 Sep, 2023


Early Bird
Anna Lewis

Anna Lewis

Polka Dot Data Ltd | Founder & Analytics Director

Anna has been an analytics geek for over 10 years and has been told she should change her name to Anna Lytics. She runs Polka Dot Data and has a wealth of experience training others to love GA as much as she does.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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