BrightonSEO
GA4 Migration

GA4 Migration

brightonSEO offers a GA4 migration training course to help businesses and individuals switch from Google Analytics Universal to the new Google Analytics 4. A ticket to the UK course includes one day of training the day before the main conference, plus two days entry to brightonSEO, plus extra perks.

Anna Lewis

Anna Lewis

Founder at Polka Dot Data Ltd

Courses: 02

Anna runs a web analytics consultancy helping ecommerce businesses get their data right so they can make more money from their marketing and website! She is a long standing Analytics geek in the UK and has been speaking at conferences here and abroad for many years. Polka Dot Data has been helping businesses with Google Analytics, Tag Manager and Looker for over 8 years.

Why choose this course?

This course covers various topics such as setting up GA4, data collection, analysis, reporting, and website optimisation. It teaches participants the differences between GA4 and UA and how to use GA4's new features for improved analytics.

Who should attend this course?

This course is suitable for anyone interested in enhancing their knowledge of website analytics and GA4 migration.

Course Content

Moving from UA to GA4

  • Key facts
  • Translations
  • Our audit template
  • Our mapping template
  • Key things you might not know about UA
  • Gotchas for GA4

GA4 Set up

  • Best practice guide to all core steps
  • Basic build through GTM
  • Event tracking through GTM
  • Building parameters and custom events in UI
  • Debugging

Reports & Explorations

  • Now you’re set up, where do you find the data?
  • Difference between reports and explorations
  • Customising your reports
  • Make your own explorations
  • Tips and tricks

What's included in your ticket?

Book onto the UK training course and you will get:

  • A full day's training on your chosen topic the day before the main conference
  • Lunch included on your training day
  • Full access to brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.


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