GA4 Reporting, Analysis & Activation

GA4 Reporting, Analysis & Activation Training

This course is designed for anyone who uses (or intends to use) Google Analytics 4 as their primary analytics tool on their websites and/or apps. You don’t have to have used GA4 before, but some experience or awareness of Universal Analytics would give you a good head start.

Daniel Perry-Reed

Daniel Perry-Reed

Analytics Innovation and Training Director at Measurelab

Courses: 01

Daniel has been working in marketing and analytics for 10+ years, currently at Measurelab - a dedicated analytics consultancy. He is a seasoned analytics trainer, co-host of the analytics podcast The Measure Pod and overall analytics enthusiast.

Who should attend this course?

This course is designed for anyone who uses (or intends to use) Google Analytics 4 as their primary analytics tool on their websites and/or apps. You don’t have to have used GA4 before, but some experience or awareness of Universal Analytics would give you a good head start.

Course Content

The course is divided into 4 distinct topics, which build upon each other to cover as much ground as possible whilst still keeping it grounded in practical examples and use cases.

There are breaks in-between each topic, and a Q&A session at the end to go over any questions or additional content or concepts not touched on in the course.

GA4 Fundamentals

  • How Google Analytics 4 works
  • Account structure and setup
  • Using the interface
  • Sessions and timeouts

GA4 for marketing analytics

  • Tracking marketing links
  • Standard marketing reports
  • Attribution modelling
  • Advanced marketing reports

GA4 for behavioural analytics

  • Event reporting
  • Page reports
  • Event customisation
  • Funnel and path explorations

Analysis and activation in GA4

  • Creating and using Audiences
  • Building explorations
  • Segments
  • Activation techniques

You will need to bring your laptop to this training session.

Our London courses are standalone events, priced separately and don’t include conference entry.


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Available Tickets

Brighton April 2024

Wed 24 Apr, 2024 | 10:00 AM - 04:30 PM

£890+vat£1060Early bird
Book now

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£450+vat£1060Early bird
Book now
Don't just take it from us

What others have to say about our GA4 workshop

Veronica Ruiz

Veronica Ruiz

Digital Marketing Consultant, Vero Rumor

The content and the trainer were top level.

Jane Sennett

Jane Sennett

Marketing Manager, Gill Instruments Ltd

Really full-on effective course on GA4 from Dan.