Who should attend this course?
This course is designed for anyone who uses (or intends to use) Google Analytics 4 as their primary analytics tool on their websites and/or apps. You don’t have to have used GA4 before, but some experience or awareness of Universal Analytics would give you a good head start.
Course Content
The course is divided into 4 distinct topics, which build upon each other to cover as much ground as possible whilst still keeping it grounded in practical examples and use cases.
There are breaks in-between each topic, and a Q&A session at the end to go over any questions or additional content or concepts not touched on in the course.
GA4 Fundamentals
- How Google Analytics 4 works
- Account structure and setup
- Using the interface
- Sessions and timeouts
GA4 for marketing analytics
- Tracking marketing links
- Standard marketing reports
- Attribution modelling
- Advanced marketing reports
GA4 for behavioural analytics
- Event reporting
- Page reports
- Event customisation
- Funnel and path explorations
Analysis and activation in GA4
- Creating and using Audiences
- Building explorations
- Segments
- Activation techniques
You will need to bring your laptop to this training session.
