Who should attend this course?
If you want to turn data into decisions and drive real results, this course is for you. Ideal for marketers, analysts, and digital professionals, you’ll learn how to track, analyse, and activate insights in GA4, even if you’ve never used it before.
With some marketing or analytics experience, you’ll get a head start, but by the end of the day, everyone walks away with the skills, confidence, and actionable know-how to make GA4 work for your business.
Course Content
This hands-on GA4 training is broken into four practical modules, each building on the last to give you a complete, actionable understanding of Google Analytics 4.You’ll learn new concepts, see live demos, and do hands-on exercises using your own data with expert guidance and support. Bring your laptop to get the most out of the session, it’s designed to be fully interactive.
Module 1: Fundamentals
- Understand how GA4 works and what it does and doesn't do
- Navigate the GA4 interface with confidence
- Find, filter and compare your data to focus on what matters most
Module 2: Marketing Analytics
- Define key events and conversions that matter for your business
- Master UTM campaign tracking and acquisition reports
- Use attribution reporting to see which channels deliver real results
Module 3: Behavioural Analytics
- Analyse user behaviour with page and event reporting
- Define and create funnels of your user journeys
- Understand consent management and how it impacts your data
Module 4: Analysis & Activation
- Build segments and audiences to uncover key insights
- Analyse your data in Explorations and identify growth opportunities
- Activate your insights for marketing campaigns, reporting, and business decisions
By the end of the day, you’ll have the skills, confidence, and practical know-how to make GA4 a powerful tool for measuring, understanding, and optimising your marketing and website performance.
What's included in your ticket?
Book onto this UK training course and you will get:
- A full day's training the day before the main conference
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
