GA4 Reporting, Analysis & Activation

GA4 Reporting, Analysis & Activation Training

This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course, but some level of marketing and/or analytics experience would give you a good head start.

Daniel Perry-Reed

Daniel Perry-Reed

Principal Analytics Consultant and Trainer at Measurelab

Courses: 01

Daniel has been working in marketing and analytics for 10+ years, currently at Measurelab - a dedicated analytics consultancy. He is a seasoned analytics trainer, co-host of the analytics podcast The Measure Pod and overall analytics enthusiast.

Who should attend this course?

This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course, but some level of marketing and/or analytics experience would give you a good head start.

Course Content

The course is broken down into four modules, each of which build upon each other to cover as much ground as possible whilst still keeping it grounded using practical examples and use cases throughout.

There are breaks in-between each topic, and a Q&A session at the end to go over any questions or concepts not touched on in the course.

GA4 Fundamentals

  • How Google Analytics 4 works
  • Using the interface
  • Filtering your data
  • Comparing your data

GA4 for marketing analytics

  • Key events and conversions
  • Campaign link tracking (UTMs)
  • Acquisition reports
  • Attribution reports

GA4 for behavioural analytics

  • Reporting identities and consent
  • Page and event reporting
  • Event creation
  • Funnels

Analysis and activation in GA4

  • Segments and audiences
  • Analysis in explorations
  • Reporting activation
  • Marketing activation

You will need to bring your laptop to this training session.

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If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.


We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£670+vat£1060Prices rise at midday 2nd August
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our GA4 workshop

Veronica Ruiz

Veronica Ruiz

Digital Marketing Consultant, Vero Rumor

The content and the trainer were top level.

Jane Sennett

Jane Sennett

Marketing Manager, Gill Instruments Ltd

Really full-on effective course on GA4 from Dan.