BrightonSEO
GA4 reporting, analysis & activation

GA4 Reporting, Analysis & Activation Training

From property creation to insight gathering, this course is built to help you gain confidence in your GA4 skillset. Get ready to dig in and get stuff done! Your ticket to this training will also give you access to the full brightonSEO and Hero Conf conferences in San Diego, including a free bag of merch and invitation to an exclusive reception.

Brie E Anderson

Brie E Anderson

Owner at BEAST Analytics

Courses: 01

Brie Anderson is the founder of BEAST Analytics, a specialized marketing analytics consultancy focused on Google Analytics 4, measurement strategy, and turning data chaos into actual business growth. She's known for cutting through the noise of "best practices" and random A/B testing with her proprietary BEAST Framework—a systematic approach to compounding growth that replaces guesswork with strategic experimentation.

Why choose this course?

You’ll experience a high-energy, hands-on, and attendee-led training day that cuts through the confusion surrounding GA4. The course is jam-packed with practical, real-world action items, taking you from initial setup through to extracting meaningful insights you can actually use. Rather than abstract theory, you’ll work through examples, ask questions as they arise, and leave with clear next steps you can apply immediately in your own GA4 property.

Who should attend this course?

This course is designed for anyone who needs to use GA4 but has been avoiding it like the plague. If you’ve struggled to find what you need, felt overwhelmed by the interface, or aren’t confident your tracking is set up correctly, this training is for you. It’s ideal for marketers, analysts, SEO and PPC practitioners, and anyone responsible for reporting or performance measurement.

Course content

During the day, we’ll cover:

  • What’s different in GA4 — and how it fundamentally changes the way you think about analytics
  • Setting your GA4 property up correctly so you can trust the data you’re collecting
  • Setting and collecting goals and events that reflect real business outcomes
  • Understanding the new navigation and where to find the data you actually need
  • Making GA4 reports work for you instead of wrestling with default views
  • Creating your own explorations to answer specific questions about user behaviour
  • Using GA4 data in Looker Studio (formerly Data Studio) to build clear, actionable reports for stakeholders

By the end of the course, you’ll feel confident using GA4 day-to-day — and equipped to turn analytics data into insights that drive better marketing decisions.


What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic on Monday, September 14
  • Breakfast & Lunch included on your training day
  • Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 15 & Wednesday 16 September, 2026
  • Bag of merch
  • Drinks reception invitation

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Please note: Course content is subject to change.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

San Diego Sep 2026

Mon 14 Sep, 2026 | 09:30 AM - 04:30 PM

$1520$2460Prices rise April 16, 2026
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100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Why train with brightonSEO

If a bonus day away from your desk isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food rather than soggy sandwiches or mush slopped from a tray.