In-House SEO

In-House SEO Training

This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.

Lidia Infante

Lidia Infante

Senior SEO Manager at

Courses: 01

Lidia has been working in SEO for nine years, helping businesses in SaaS, media and e-commerce grow online. She has a BSC in Psychology and a Master in Digital Business and is a regular speaker at top-tier SEO events such as MozCon, brightonSEO, UnGagged or WTSFest. She is originally from Barcelona and loves to travel the world solo.

Who should attend this course?

This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.

It is especially useful for:

  • SEO professionals who have moved or are looking to move from an agency role to an in-house role.
  • In-house SEO professionals who need help to get their strategies implemented.
  • Marketing professionals who have taken SEO responsibilities in their role, and want to make sure their skill set is up to date and has no major gaps.

The course is highly collaborative. We will collectively workshop solutions to the different issues that students are facing in their day-to-day jobs.

Course Content

Stakeholder management - the essentials of stakeholder management and cross-functional collaboration:

  • Learn how to work effectively across teams in your business. We will cover the best practices to speak to content, PR and data.
  • When to bring in the help of agencies, freelancers and consultants.
  • Learn some psychology-based tips to identify your stakeholders' communication style and the best way to persuade them.

Collaborating with developers - how to write good tickets and get them implemented:

  • Who should you be speaking to to get your recommendations implemented.
  • Finding common goals with the development teams.
  • Understanding the basics of agile methodologies.
  • How to write good development tickets and get them prioritised.

SEO reporting - How to get your stakeholders to care.

How to create a data-driven SEO strategy from scratch:

  • Understanding the 3 pillars of SEO: technical SEO, content and links.
  • Identifying your SEO competitors.
  • How to perform competitor analysis to drive your own strategy forward.
  • Designing an SEO strategy and getting sign off.

In-house SEO workflow - Daily, weekly, monthly and quarterly checks.

Choosing the right SEO tools for your business.

Student-led case study - We will collaborate to solve a specific problem highlighted by a student in the course.


What to expect

It is suggested that you bring a laptop for this session, although it isn't essential.


If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£670+vat£1060Prices rise at midday 2nd August
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our In-house SEO workshop

Ellie Thompson

Ellie Thompson

Communications Lead, Diversity and Ability

My training has transformed my perspective on In-House SEO. By the end of the training, I felt so motivated and inspired to implement new ideas and processes. Our trainer did an incredible job of delivering the content in an accessible, interesting and empowering way, and the training felt completely bespoke and tailored to the needs, goals and pain points of the participants.

Shae Corvidae

Shae Corvidae

Digital Communications Officer, Institute of Development Studies

The facilitator was excellent - really engaging and thorough. The course covered technical - through to how to communicate and prioritise SEO with different teams/personalities in the organisation - which I found really useful to take back to my workplace.