In-House SEO

This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.

All Rounder
In-House SEO Masterclass Training Course

Who should attend this course?

This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.

It is especially useful for:

  • SEO professionals who have moved or are looking to move from an agency role to an in-house role.
  • In-house SEO professionals who need help to get their strategies implemented.
  • Marketing professionals who have taken SEO responsibilities in their role, and want to make sure their skill set is up to date and has no major gaps.

The course is highly collaborative. We will collectively workshop solutions to the different issues that students are facing in their day-to-day jobs.

Course Content

Stakeholder management - the essentials of stakeholder management and cross-functional collaboration:

  • Learn how to work effectively across teams in your business. We will cover the best practices to speak to content, PR and data.
  • When to bring in the help of agencies, freelancers and consultants.
  • Learn some psychology-based tips to identify your stakeholders' communication style and the best way to persuade them.

Collaborating with developers - how to write good tickets and get them implemented:

  • Who should you be speaking to to get your recommendations implemented.
  • Finding common goals with the development teams.
  • Understanding the basics of agile methodologies.
  • How to write good development tickets and get them prioritised.

SEO reporting -  How to get your stakeholders to care.

How to create a data-driven SEO strategy from scratch:

  • Understanding the 3 pillars of SEO: technical SEO, content and links.
  • Identifying your SEO competitors.
  • How to perform competitor analysis to drive your own strategy forward.
  • Designing an SEO strategy and getting sign off.

In-house SEO workflow - Daily, weekly, monthly and quarterly checks.

Choosing the right SEO tools for your business.

Student-led case study - We will collaborate to solve a specific problem highlighted by a student in the course.


What to expect

It is suggested that you bring a laptop for this session, although it isn't essential.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

13 Sep, 2023


Early Bird
Lidia Infante

Lidia Infante | Senior SEO Manager

Lidia has been working in SEO for nine years, helping businesses in SaaS, media and e-commerce grow online. She has a BSC in Psychology and a Master in Digital Business and is a regular speaker at top-tier SEO events such as MozCon, BrightonSEO, UnGagged or WTSFest. She is originally from Barcelona and loves to travel the world solo.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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