Course content
We’ve split this course into five different sections:
1. Personal and Corporate Branding Creation
- Evolution, use and purpose of the different social networks
- The new professions of Social Media
- The reasons why influencer marketing is in full growth
- Difference between an influencer and one who is not
- Identify content by type and emotional triggers
- Identify different types of influencers:
- a) Explore niches for influencers
- b) Explore B2B niches for brands.
- Case study of finding profitable niches
2. Making actual contact with influencers
- Where to find Influencers for your campaigns
- How to find influencers in networking events
- Sample outreach templates for influencers
- Successful campaigns with influencers (Case study)
3. Creative strategies for content creation
- Content Creation Strategies
- Search for content trends
- Case Study: Collaborations with brands
- How to negotiate a formal contract with an influencer
4. Social Media Tools and CRM
- Advertising on social networks
- Tools and how to reach audiences
- Social media measurement (Cases)
5. Exclusive Survey Results
- In-depth survey results and insights from 100 real influencers