International SEO
Learn how to reach out, engage with and grow organic visitors from markets across the world - through research, localisation and technical implementation
Learn how to reach out, engage with and grow organic visitors from markets across the world - through research, localisation and technical implementation
This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.
Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.
Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.
It is suggested that you bring a laptop for this session, although it isn't essential.
If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.
Dave has been with Oban International since 2021 as Head of Organic. With 19 years’ of experience in SEO, client and agency side, Dave knows that SEO never stands still. An expert in International SEO Dave has previously worked with some of the world’s biggest, most global brands. An experienced SEO & digital marketing trainer, Dave uses his passion for the subject to get even those who have never heard of SEO excited about the topic, how they can contribute to it in their roles and what it can do for their businesses.
Guillaume has 16 years’ experience in SEO and works at Oban International leading the SEO strategy on a portfolio of large international accounts. He has a particular love of all things technical SEO, including complex international website migrations.
If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:
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