International SEO

Learn how to reach out, engage with and grow organic visitors from markets across the world - through research, localisation and technical implementation

Specialist
Theoretical
International SEO Training Course

Who should attend this course?

This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search

Course Content

Throughout the day we’ll cover the following topics:

Identifying markets and opportunities

Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.

International SEO and multilingual PPC basics

Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.

Global search engines and tactics

Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.

Global site structures and technical considerations

Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.

Global content marketing and strategies

Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.

Cultural usability and conversion

Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.

What to expect

It is suggested that you bring a laptop for this session, although it isn't essential.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.



13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird
Dave Cousin

Dave Cousin

Oban International | Head of Organic

Dave has been with Oban International since 2021 as Head of Organic. With 19 years’ of experience in SEO, client and agency side, Dave knows that SEO never stands still. An expert in International SEO Dave has previously worked with some of the world’s biggest, most global brands. An experienced SEO & digital marketing trainer, Dave uses his passion for the subject to get even those who have never heard of SEO excited about the topic, how they can contribute to it in their roles and what it can do for their businesses.

Guillaume Busetto

Guillaume Busetto

Oban International | SEO Strategist

Guillaume has 16 years’ experience in SEO and works at Oban International leading the SEO strategy on a portfolio of large international accounts. He has a particular love of all things technical SEO, including complex international website migrations.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Get all the latest news and offers

Join our mailing list

Subscribe

Address:

c/o SiteVisibility, Plus X Innovation Hub, Lewes Road Brighton, BN2 4GL, United Kingdom
Follow us
© 2023 brightonSEO.
Designed & Developed by
Lemon Hive
Powered by
Lemon Hive
RoughAgenda Ltd. Company number: 07917764