Course content
- Welcome and introduction
- Importance of understanding your target audience
- How keyword research connects to your marketing strategy
- Keyword research process
- Seed Keywords
- Collect keyword data
- Segmentation
- Keyword analysis
- Identifying content opportunities
- Content planning
- Create impactful content by understanding the searcher’s intent
- Recap
What to expect
Over the course of the day, you’ll not only learn about a variety of keyword research techniques but you’ll be able to start approaching the research process completely differently, seeing things from a different perspective with the end goal being able to identify and optimise for phrases that will increase traffic and conversions.
You'll understand how to conduct in-depth keyword research for your client or business website, develop an understanding of the wider process behind a users search, how to identify relevant keywords to optimise for and how you can take your research from a spreadsheet to getting it correctly implemented on your site.