Link Building and Outreach (Advanced)

Learn how to score coverage on major publications and build a solid foundation of diverse links that every good site should have.

Link Building and Outreach (Advanced) Training Course

Who should attend this course?

This course is suitable for:

  • Beginners (digital and creative markers) eager to learn link building fundamentals.
  • Digital PRs looking to enhance their campaigns through broader SEO.
  • SEO professionals ready to refresh and develop their link building skills.

Course Content

The course covers an end-to-end process for building a variety of link types, exploring the following topics:

Introduction to link building

  • The importance of links.
  • The history of link building.
  • ROI and making a business case.
  • Link theory and analysis.
  • Link quality standards.

System setup & workflow

  • Skill sets and team development.
  • Toolset and link data sources.
  • Project management and processes.
  • Running an outreach audit.
  • Prospecting, pitching, and publishing.
  • Tracking and reporting.

Fundamental tactics

  • Pitch techniques and negotiation.
  • Content production.
  • Foundational links.
  • Outreach tactics.

Advanced tactics

  • Digital PR tactics.
  • Creative asset tactics.
  • Detoxing, security, and penalties.
  • Future-proofing.

What to expect

This end-to-end Link Building and Outreach course will help you discover what link building is, why it’s important, and how to do it.

We’ll explain how you can adopt a holistic approach, leveraging all disciplines to develop a diverse and optimised backlink portfolio. To achieve this, we’ll run through the full spectrum of link building techniques, offering tactics for content marketing, digital PR, and offsite SEO.

Along the way, we’ll show how we win top-tier coverage that grows brand awareness while conquering the SERPs. Our analysis will delve into the nitty-gritty elements of ranking algorithms, making it clear how your efforts can influence key rankings.

But building links is only one facet of what we do. Equally important is how we frame and present them, communicating their value to stakeholders. We’ll run through real-world case studies and anecdotes to prove this, highlighting our preferred methods.

At the end of the course, you’ll have some vital takeaways: a variety of link building actions, an improved understanding of how modern SEO is done, a bank of outreach templates, and a step-by-step ebook you can use to great effect.

Link building is an ever-evolving discipline, so it’s essential to keep your skills and methods updated. Let’s ensure that your SEO efforts pay off.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

It is suggested that you bring a laptop for this session, although it isn't essential.

Our London courses are standalone events, priced separately and don’t include conference entry.

13 Sep, 2023


Early Bird

23 Jun, 2023


Gareth Simpson

Gareth Simpson

Seeker Digital | Co-Founder & Head of SEO

Gareth is Co-Founder at Seeker Digital, an agency specialising in outreach for SaaS and ecommerce brands. He’s been in the SEO game for over 10 years and has worked for some of the world’s highest trafficked websites. In 2016 he built a team of creatives, PR pros, and technical SEOs who now form a niche, purpose-built agency that focuses on scalable link building and search content.

Laura Mallinson

Laura Mallinson

Seeker Digital | Digital PR Strategist

Laura Mallinson is Seeker’s Digital PR Strategist, leading the Digital PR team. With in-house experience building brands from the ground up, she now takes charge of everything from campaign strategy and brand management to reactive PR and asset creation — and at brightonSEO, she’ll showcase top link-building tactics.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our Brighton training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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