Link Building and Outreach (Advanced)

Link Building and Outreach (Advanced) Training

Learn how to score coverage on major publications and build a solid foundation of diverse links that every good site should have.

Gareth Simpson

Gareth Simpson

Co-Founder & Head of SEO at Seeker Digital

Courses: 01

Gareth is Co-Founder at Seeker Digital, an agency specialising in outreach for SaaS and ecommerce brands. He’s been in the SEO game for over 10 years and has worked for some of the world’s highest trafficked websites. In 2016 he built a team of creatives, PR pros, and technical SEOs who now form a niche, purpose-built agency that focuses on scalable link building and search content.

Laura Mallinson

Laura Mallinson

Digital PR Strategist at Seeker Digital

Courses: 01

Laura Mallinson is Seeker’s Digital PR Strategist, leading the Digital PR team. With in-house experience building brands from the ground up, she now takes charge of everything from campaign strategy and brand management to reactive PR and asset creation — and at brightonSEO, she’ll showcase top link-building tactics.

Who should attend this course?

This course is suitable for:

  • Beginners (digital and creative markers) eager to learn link building fundamentals.
  • Digital PRs looking to enhance their campaigns through broader SEO.
  • SEO professionals ready to refresh and develop their link building skills.

Course Content

The course covers an end-to-end process for building a variety of link types, exploring the following topics:

Introduction to link building

  • The importance of links.
  • The history of link building.
  • ROI and making a business case.
  • Link theory and analysis.
  • Link quality standards.

System setup & workflow

  • Skill sets and team development.
  • Toolset and link data sources.
  • Project management and processes.
  • Running an outreach audit.
  • Prospecting, pitching, and publishing.
  • Tracking and reporting.

Fundamental tactics

  • Pitch techniques and negotiation.
  • Content production.
  • Foundational links.
  • Outreach tactics.

Advanced tactics

  • Digital PR tactics.
  • Creative asset tactics.
  • Detoxing, security, and penalties.
  • Future-proofing.

What to expect

This end-to-end Link Building and Outreach course will help you discover what link building is, why it’s important, and how to do it.

We’ll explain how you can adopt a holistic approach, leveraging all disciplines to develop a diverse and optimised backlink portfolio. To achieve this, we’ll run through the full spectrum of link building techniques, offering tactics for content marketing, digital PR, and offsite SEO.

Along the way, we’ll show how we win top-tier coverage that grows brand awareness while conquering the SERPs. Our analysis will delve into the nitty-gritty elements of ranking algorithms, making it clear how your efforts can influence key rankings.

But building links is only one facet of what we do. Equally important is how we frame and present them, communicating their value to stakeholders. We’ll run through real-world case studies and anecdotes to prove this, highlighting our preferred methods.

At the end of the course, you’ll have some vital takeaways: a variety of link building actions, an improved understanding of how modern SEO is done, a bank of outreach templates, and a step-by-step ebook you can use to great effect.

Link building is an ever-evolving discipline, so it’s essential to keep your skills and methods updated. Let’s ensure that your SEO efforts pay off.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

It is suggested that you bring a laptop for this session, although it isn't essential.

Our London courses are standalone events, priced separately and don’t include conference entry.

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Available Tickets

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£560+vat£1060Prices rise at midday 14th June
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our Link-building and outreach workshop

Tierney O'Grady

Tierney O'Grady

Content & PR Specialist, Assisted

I really enjoyed the training! So much was jam packed into the day which was amazing, I learnt a lot about new software and outreach techniques, and it was great to see examples of previous campaigns and results to really see the difference made when implementing the things we were taught. A big thankyou to Gareth and Laura, they were great!

Ana Llorente

Ana Llorente

Head of Content, Doofinder

Lots of insightful learnings through out the whole course. I left with a clear picture of what and what not to do. It enabled me to make some hard decisions and be confident about next steps. Highly recommend taking this course to anyone looking to take their link building / Digital PR strategy to the next level.