Link Building and Outreach (Advanced)
Learn how to score coverage on major publications and build a solid foundation of diverse links that every good site should have.
Learn how to score coverage on major publications and build a solid foundation of diverse links that every good site should have.
This course is suitable for:
The course covers an end-to-end process for building a variety of link types, exploring the following topics:
This end-to-end Link Building and Outreach course will help you discover what link building is, why it’s important, and how to do it.
We’ll explain how you can adopt a holistic approach, leveraging all disciplines to develop a diverse and optimised backlink portfolio. To achieve this, we’ll run through the full spectrum of link building techniques, offering tactics for content marketing, digital PR, and offsite SEO.
Along the way, we’ll show how we win top-tier coverage that grows brand awareness while conquering the SERPs. Our analysis will delve into the nitty-gritty elements of ranking algorithms, making it clear how your efforts can influence key rankings.
But building links is only one facet of what we do. Equally important is how we frame and present them, communicating their value to stakeholders. We’ll run through real-world case studies and anecdotes to prove this, highlighting our preferred methods.
At the end of the course, you’ll have some vital takeaways: a variety of link building actions, an improved understanding of how modern SEO is done, a bank of outreach templates, and a step-by-step ebook you can use to great effect.
Link building is an ever-evolving discipline, so it’s essential to keep your skills and methods updated. Let’s ensure that your SEO efforts pay off.
If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.
It is suggested that you bring a laptop for this session, although it isn't essential.
Gareth is Co-Founder at Seeker Digital, an agency specialising in outreach for SaaS and ecommerce brands. He’s been in the SEO game for over 10 years and has worked for some of the world’s highest trafficked websites. In 2016 he built a team of creatives, PR pros, and technical SEOs who now form a niche, purpose-built agency that focuses on scalable link building and search content.
Laura Mallinson is Seeker’s Digital PR Strategist, leading the Digital PR team. With in-house experience building brands from the ground up, she now takes charge of everything from campaign strategy and brand management to reactive PR and asset creation — and at brightonSEO, she’ll showcase top link-building tactics.
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