Why choose this course?
At brightonSEO, we see hundreds of talks, tactics, and trends every year and one thing is clear: link building is still misunderstood, often outdated, and frequently taught without context.
This course cuts through the noise.
Designed to reflect how link building actually works today, not how it worked five years ago. You’ll learn future-focused strategies grounded in real-world results, not recycled theory or generic checklists. From earning coverage in top-tier publications to strengthening brand authority, EEAT, and organic performance, this course is built for modern SERPs.
Rather than asking you to blindly follow instructions, we dig into the why behind links: why they still matter, what makes them valuable now, and how to explain their impact clearly to clients, teams, and stakeholders.
Everything is backed by practical examples, live workflows, and proven case studies from SaaS, ecommerce, and highly regulated industries. The goal? To leave you confident, informed, and ready to apply what you’ve learned immediately.
By the end of the course, you’ll walk away with:
- A deeper understanding of modern SEO and link building
- Actionable, repeatable strategies you can use straight away
- Custom outreach templates
- A practical ebook to support your learning
Link building evolves fast and so does this course. We regularly update the content to reflect the latest trends, tactics, and algorithm changes, so you’re prepared for whatever search throws next.
Who should attend this course?
This course is ideal for:
- Digital PR professionals who want to strengthen campaigns with measurable SEO impact
- SEOs and link builders looking for fresh ideas, advanced tactics, and strategic inspiration
- Anyone responsible for earning links, coverage, or authority who wants to stay competitive in today’s search landscape
Whether you’re refining existing skills or levelling up your approach entirely, this course is designed to meet you where you are and take you further.
What you’ll learn
We cover the full spectrum of modern link building, from foundational theory to hands-on execution:
- Introduction to Link Building
Understand how link building works today and why it still matters - Link Importance, History & ROI
Learn what makes a link valuable now — and how to prove its impact - Link Theory & Quality Standards
Explore modern frameworks and advanced tactics that stand up to scrutiny - Digital PR & Creative Asset Strategies
Design campaigns that earn real coverage, not just links - Detoxing, Security & Penalties
Protect your site and future-proof your link profile - Systems, Workflows & Team Development
Build scalable, repeatable link building processes - Tools & Data Sources
Use the best tools for prospecting, auditing, and reporting - Prospecting, Pitching & Publishing
Master outreach, negotiation, and content production from start to finish - Tracking & Reporting
Measure success, demonstrate ROI, and communicate results confidently
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event (UK only)
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
