Who should attend this course?
This course is perfect for:
- Beginners who want to learn the fundamentals of link building.
- Digital PR professionals looking to strengthen campaigns with SEO impact.
- SEOs and link builders seeking fresh ideas, advanced tactics, and inspiration.
What you'll learn:
We will cover the full spectrum of link building, from theory to hands-on execution:
- Introduction to Link Building – Understand the why and how of modern link building.
- Link Importance, History & ROI – Learn what makes a link valuable today.
- Link Theory & Quality Standards – Explore cutting-edge tactics and frameworks.
- Digital PR & Creative Asset Strategies – Craft campaigns that earn real coverage.
- Detoxing, Security & Penalties – Keep your site safe and future-proof.
- Systems, Workflows & Team Development – Build repeatable link building processes.
- Tools & Data Sources – Leverage the best tools for prospecting, auditing, and reporting.
- Prospecting, Pitching & Publishing – Learn every step of outreach, negotiation, and content production.
- Tracking & Reporting – Measure results, prove ROI, and communicate success to stakeholders.
Why choose this course?
Because unlike other agencies, we’re not afraid to share our secrets.
You’ll learn the same future-first organic strategies, tactics, and frameworks we use to fuel our clients’ growth — and this includes some of the biggest names in the SaaS, ecommerce, and high-compliance industries.
We built this course to tackle the hordes of outdated, cookie-cutter SEO course content. From securing top-tier coverage in industry-leading publications to growing brand awareness and EEAT, we’ll give you the knowledge necessary to compete in today’s SERPs.
Blindly following instructions is rarely a recipe for organic success, so we’ll also break down the hows and whys behind links and why they remain a powerful ranking signal. This way, you can present and communicate your strategies back to stakeholders fluently.
And because everything you’ll learn is backed by real results and case studies, you can be absolutely confident in your takeaways. By the end, you’ll walk away with:
- A deeper understanding of modern SEO
- Actionable link building strategies
- Custom outreach templates
- A practical ebook
- And more!
Link building is always evolving, and so is our course content - we share the latest trends and techniques so your business is set up to withstand the unpredictability of the modern search landscape.
You’ll need your laptop to take full advantage of the course.
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event (UK only)
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
