Link Building through Content: Digital PR + Organic Links
Learn how to create content that earns links, gains credible coverage and supports visibility in AI search, without a single ‘Sponsored Blog Post’ in sight.
One of brightonSEO's longest-running and most popular courses, completely redesigned for modern SEO. This course covers the latest developments, in AI and teaches you how to employ AI agents in your link building. You’ll receive a practical framework for managing campaigns, custom Claude/Codex skills and an exclusive ebook of theory and tactics.
Why choose this course?
By the end of this course, you’ll have the theory, tactics and plug-and-play campaigns of your own to launch on Monday. Alongside a full day of expert training, you’ll actually build the campaign using step-by-step runbooks.
Link building in 2026 is a mixed martial art: SEO, digital PR and content marketing. Blend all three disciplines, play to their strengths and unify them with shared KPIs.
You’ll learn effective strategies grounded in real-world results, drawing on a decade of experience running specialist link building agency Seeker Digital. Seeker has delivered tens of thousands of links, including placements on some of the world’s most visited websites.
This is legitimate, practical work not recycled theory, generic checklists or sponsored posts masquerading as genuine authority. This course is built for marketers who want to achieve more than hitting monthly link quotas, covering everything from earning coverage in top-tier publications to strengthening brand authority, E-E-A-T and organic performance.
Rather than asking you to blindly follow instructions, we dig into the why behind links: why they still matter, what makes them valuable and how to explain their impact clearly to clients, teams and stakeholders.
Everything is evidenced with practical examples from the trenches and the workflows used to deliver them.
By the end of the course, you’ll walk away with:
- A deeper understanding of modern SEO, answer engine optimisation (AEO) and link building
- Actionable, repeatable strategies and campaign plans you can use straight away
- Custom outreach templates, worksheets and a purpose built campaign tracker
- A practical ebook and campaign runbooks to support your learning
- An AI assistant framework, complete with Claude/Codex skills and context files
Who should attend this course?
This course is ideal for:
- Digital PR professionals wanting more measurable SEO impact
- SEOs looking for fresh ideas, advanced tactics and creative inspiration
- Content marketers looking for a stronger technical grounding for their campaigns
What you’ll learn
We cover the full spectrum of modern link building, from theory to hands-on execution:
Introduction to Link Building
Understand the science behind links, what makes them valuable and their role in SEO and AI search.
The Link-Building Process
Learn a multidisciplinary methodology for planning campaigns, building workflows and configuring your tool stack
AI Agentic Frameworks
Configure your agents with MCP, APIs, and integrations with your SEO platforms to do the heavy lifting and produce creative assets and data studies.
Technical SEO Strategies
Grasp the technical link work, including backlink audits, onsite link architecture and offsite analysis.
Creative Content Marketing Strategies
Conduct audience research to inform content planning and produce engaging, distinctive assets that give people a reason to link.
Digital PR & Comms Strategies
Design campaigns that earn credible coverage and drive relevant referral traffic alongside links.
Answer Engines, AI Search & GEO
Explore the role of link building in modern search, how to adapt your approach for answer engines and prominence in LLMs.
Prospecting, Pitching & Publishing
Develop your approach to website prospecting, contact research, outreach, negotiation and publishing.
Tracking & Reporting
Measure campaign success, demonstrate ROI and communicate results confidently to clients, teams and stakeholders.
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event (UK only)
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
