BrightonSEO
Link building through content:digital PR + organic links

Link Building through Content: Digital PR + Organic Links

Learn how to generate links through scalable content formats, both through organic link generation and consistently successful content templates. Your ticket to this training will also give you access to the full brightonSEO and Hero Conf conferences in San Diego, plus a bag of merch and invitation to an exclusive reception.

Image of Gareth Simpson

Gareth Simpson

Founder & Innovation Director at Seeker Digital

Courses: 02

Gareth Simpson is founder of Seeker Digital and Co-Founder of Seeker AI. He is currently studying an MBA in AI and first spoke about AI for SEO at brightonSEO in 2019 and again in 2025. With a particular interest in knowledge engineering he applies this passion to push the boundaries of search marketing for the benefit of his clients.

Why choose this course?

At brightonSEO, we see hundreds of talks, tactics, and trends every year and one thing is clear: link building is still misunderstood, often outdated, and frequently taught without context.

This course cuts through the noise.

Designed to reflect how link building actually works today, not how it worked five years ago. You’ll learn future-focused strategies grounded in real-world results, not recycled theory or generic checklists. From earning coverage in top-tier publications to strengthening brand authority, EEAT, and organic performance, this course is built for modern SERPs.

Rather than asking you to blindly follow instructions, we dig into the why behind links: why they still matter, what makes them valuable now, and how to explain their impact clearly to clients, teams, and stakeholders.

Everything is backed by practical examples, live workflows, and proven case studies from SaaS, ecommerce, and highly regulated industries. The goal? To leave you confident, informed, and ready to apply what you’ve learned immediately.

By the end of the course, you’ll walk away with:

  • A deeper understanding of modern SEO and link building
  • Actionable, repeatable strategies you can use straight away
  • Custom outreach templates
  • A practical ebook to support your learning

Link building evolves fast and so does this course. We regularly update the content to reflect the latest trends, tactics, and algorithm changes, so you’re prepared for whatever search throws next.

Who should attend this course?

This course is ideal for:

  • Digital PR professionals who want to strengthen campaigns with measurable SEO impact
  • SEOs and link builders looking for fresh ideas, advanced tactics, and strategic inspiration
  • Anyone responsible for earning links, coverage, or authority who wants to stay competitive in today’s search landscape

Whether you’re refining existing skills or levelling up your approach entirely, this course is designed to meet you where you are and take you further.

What you’ll learn

We cover the full spectrum of modern link building, from foundational theory to hands-on execution:

  • Introduction to Link Building
    Understand how link building works today and why it still matters
  • Link Importance, History & ROI
    Learn what makes a link valuable now — and how to prove its impact
  • Link Theory & Quality Standards
    Explore modern frameworks and advanced tactics that stand up to scrutiny
  • Digital PR & Creative Asset Strategies
    Design campaigns that earn real coverage, not just links
  • Detoxing, Security & Penalties
    Protect your site and future-proof your link profile
  • Systems, Workflows & Team Development
    Build scalable, repeatable link building processes
  • Tools & Data Sources
    Use the best tools for prospecting, auditing, and reporting
  • Prospecting, Pitching & Publishing
    Master outreach, negotiation, and content production from start to finish
  • Tracking & Reporting
    Measure success, demonstrate ROI, and communicate results confidently

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic on Monday, September 14
  • Breakfast & Lunch included on your training day
  • Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 15 & Wednesday 16 September, 2026
  • Bag of merch
  • Reception invitation

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Please note: Course content is subject to change.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

San Diego Sep 2026

Mon 14 Sep, 2026 | 09:30 AM - 04:30 PM

$2160$2460Prices rise August 27, 2026
Book Now
100% Satisfaction Guaranteed

100% Satisfaction Guarantee

We’re confident in the quality of our training and the value it delivers. We consistently receive excellent course feedback but if a course falls short of your expectations, we’ll listen and work with you to find a fair solution. That means you can book with confidence.

What do the attendees think?

Testimonial

Hear direct from someone who took this course...

J.P. Sheridan

J.P. Sheridan

SEO Consultant, JPS Develops

“I found the brightonSEO training very useful for my day-to-day operations. I will definitely recommend that my colleagues attend the training program at next year's conference”

Why train with brightonSEO

If a bonus day away from your desk isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food rather than soggy sandwiches or mush slopped from a tray.