BrightonSEO
Link building through content:digital PR + organic links

Link Building through Content: Digital PR + Organic Links

Learn how to generate links through scalable content formats, both through organic link generation and consistently successful content templates. Your ticket to this training will also give you access to the full brightonSEO and Hero Conf conferences in San Diego, plus a bag of merch and invitation to an exclusive reception.

Image of Gareth Simpson

Gareth Simpson

Founder & Innovation Director at Seeker Digital

Courses: 02

Gareth Simpson is founder of Seeker Digital and Co-Founder of Seeker AI. He is currently studying an MBA in AI and first spoke about AI for SEO at brightonSEO in 2019 and again in 2025. With a particular interest in knowledge engineering he applies this passion to push the boundaries of search marketing for the benefit of his clients.

Link Building through Content: Digital PR + Organic Links

Learn how to create content that earns links, gains credible coverage and supports visibility in AI search, without a single ‘Sponsored Blog Post’ in sight.

One of brightonSEO's longest-running and most popular courses, completely redesigned for modern SEO. This course covers the latest developments, in AI and teaches you how to employ AI agents in your link building. You’ll receive a practical framework for managing campaigns, custom Claude/Codex skills and an exclusive ebook of theory and tactics.

Why choose this course?

By the end of this course, you’ll have the theory, tactics and plug-and-play campaigns of your own to launch on Monday. Alongside a full day of expert training, you’ll actually build the campaign using step-by-step runbooks.

Link building in 2026 is a mixed martial art: SEO, digital PR and content marketing. Blend all three disciplines, play to their strengths and unify them with shared KPIs.

You’ll learn effective strategies grounded in real-world results, drawing on a decade of experience running specialist link building agency Seeker Digital. Seeker has delivered tens of thousands of links, including placements on some of the world’s most visited websites.

This is legitimate, practical work not recycled theory, generic checklists or sponsored posts masquerading as genuine authority. This course is built for marketers who want to achieve more than hitting monthly link quotas, covering everything from earning coverage in top-tier publications to strengthening brand authority, E-E-A-T and organic performance.

Rather than asking you to blindly follow instructions, we dig into the why behind links: why they still matter, what makes them valuable and how to explain their impact clearly to clients, teams and stakeholders.

Everything is evidenced with practical examples from the trenches and the workflows used to deliver them.

By the end of the course, you’ll walk away with:

  • A deeper understanding of modern SEO, answer engine optimisation (AEO) and link building
  • Actionable, repeatable strategies and campaign plans you can use straight away
  • Custom outreach templates, worksheets and a purpose built campaign tracker
  • A practical ebook and campaign runbooks to support your learning
  • An AI assistant framework, complete with Claude/Codex skills and context files

Who should attend this course?

This course is ideal for:

  • Digital PR professionals wanting more measurable SEO impact
  • SEOs looking for fresh ideas, advanced tactics and creative inspiration
  • Content marketers looking for a stronger technical grounding for their campaigns

What you’ll learn

We cover the full spectrum of modern link building, from theory to hands-on execution:

Introduction to Link Building

Understand the science behind links, what makes them valuable and their role in SEO and AI search.

The Link-Building Process

Learn a multidisciplinary methodology for planning campaigns, building workflows and configuring your tool stack

AI Agentic Frameworks

Configure your agents with MCP, APIs, and integrations with your SEO platforms to do the heavy lifting and produce creative assets and data studies.

Technical SEO Strategies

Grasp the technical link work, including backlink audits, onsite link architecture and offsite analysis.

Creative Content Marketing Strategies

Conduct audience research to inform content planning and produce engaging, distinctive assets that give people a reason to link.

Digital PR & Comms Strategies

Design campaigns that earn credible coverage and drive relevant referral traffic alongside links.

Answer Engines, AI Search & GEO

Explore the role of link building in modern search, how to adapt your approach for answer engines and prominence in LLMs.

Prospecting, Pitching & Publishing

Develop your approach to website prospecting, contact research, outreach, negotiation and publishing.

Tracking & Reporting

Measure campaign success, demonstrate ROI and communicate results confidently to clients, teams and stakeholders.

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic on Monday, September 14
  • Breakfast & Lunch included on your training day
  • Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 15 & Wednesday 16 September, 2026
  • Bag of merch
  • Reception invitation

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Please note: Course content is subject to change.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

San Diego Sep 2026

Mon 14 Sep, 2026 | 09:30 AM - 04:30 PM

$2260$2460Prices rise September 9, 2026
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100% Satisfaction Guaranteed

100% Satisfaction Guarantee

We’re confident in the quality of our training and the value it delivers. We consistently receive excellent course feedback but if a course falls short of your expectations, we’ll listen and work with you to find a fair solution. That means you can book with confidence.

What do the attendees think?

Testimonial

Hear direct from someone who took this course...

J.P. Sheridan

J.P. Sheridan

SEO Consultant, JPS Develops

“I found the brightonSEO training very useful for my day-to-day operations. I will definitely recommend that my colleagues attend the training program at next year's conference”

Why train with brightonSEO

If a bonus day away from your desk isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food rather than soggy sandwiches or mush slopped from a tray.