Name: Local SEO & Google Business Profile Training
Price: 600

Local SEO & Google Business Profile Training

Master local search and dominate your area in a post-COVID world. This hands-on course will teach you how to increase visibility, drive local traffic, and convert searchers into customers using Google Business Profile and advanced local SEO tactics. Your ticket includes one full day of training the day before brightonSEO, plus two days of access to all conference talks and extra perks to make the most of your experience.

Greg Gifford

Chief Operating Officer at SearchLab Digital

Courses: 01

Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Why choose this course?

Consumer behaviour has changed permanently - all purchases now start with localised searches on Google. This course gives you a complete, end-to-end guide to local search, combining technical implementation with ongoing marketing strategies that deliver measurable results.

You’ll leave with the skills to:

Implement pioneering local strategies for clients or your own business
Optimise Google Business Profiles to drive conversions
Build local links and manage citations for higher rankings
Acquire and manage reviews to boost credibility and SEO
Stay ahead of trends shaping the future of local search

This isn’t theory - everything you’ll learn is practical, actionable, and based on real-world results.

Who should attend this course?

This course is ideal for in-house marketers, agency professionals, and freelancers of all experience levels who want to get ahead in local SEO and mobile-first search marketing.

What you'll learn

The Case for Local Search
Understand how local search has evolved and why owning your area can transform your business visibility.
Google Business Profile Mastery
Learn to verify and optimise your listings, leverage new features, and turn your profile into a conversion machine.
Citation Management
Audit your existing citations, fix errors, and uncover opportunities to maximize your local authority and rankings.
Review Acquisition
Discover the most effective strategies to generate a steady stream of positive reviews across key platforms.
Local Website Optimisation
Learn the tactics that make your site a local search powerhouse, from content to technical SEO.
Local Link Building
Quality local links remain a top ranking factor—learn how to prospect, acquire, and leverage links that outpace the competition.
The Future of Local Search
Stay ahead of Google’s evolving algorithms and features to future-proof your local SEO strategy.

What's included in your ticket?

Book onto this UK training course and you will get:

A full day's training on your chosen topic the day before the main conference
Lunch included on your training day
Full access to brightonSEO
Bag of merch
Video bundle to stream all the conference talks post event
Access to conference networking events and activities

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton April 2026

Wed 29 Apr, 2026 | 10:00 AM - 04:30 PM

£600+vat£1150Prices Rise 11 December

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100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our Local SEO workshop

Daniel Steptoe-Thompson

Director, Business Domination

This is a must do course for anyone wanting to learn more about Local SEO. The trainer Greg Gifford is awesome. His energy and enthusiasm for Local SEO is infectious and you leave with plenty of golden nuggets that you can implement for your clients.

Callum Bristow

Finance Officer, BrightLocal

Amazing speaker, kept us entertained the whole time

Bernie Frobisher

Owner at Disco Local

This was hands down the most informative, interesting and fun digital marketing course I've been on. Greg made his presentation relevant, easy to follow, to the point and engaging. His methods are backed up by case examples and evidence based strategies made his teachings apply to real world scenarios. I would DEFINITELY recommend even the most budding Traditional SEO to divulge themselves into this LocalSEO course- even if there are no intentions to practice it.