Local SEO & Google Business Profile

Local SEO & Google My Business Profile Training

How to rock your online visibility in a post-COVID world

Greg Gifford

Greg Gifford

Chief Operating Officer at SearchLab Digital

Courses: 01

Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.

Who should attend this course?

This course is suitable for people at all levels in house, agency and solo freelancers.

Course Content

The case for local search & a very brief history

Local search has grown up fast over the past few years. Understand how it’s grown, and the potential of owning your area and reaching customers in their own backyard.

How to verify Google Business Profile listings & implement best practices

Google Business Profile has added many new features that can be used to directly drive more conversions AND increase your rankings. You’ll learn how to make sure you’re getting the most from all of them.

Citation management

You’ll see how to audit your existing citation profile, fix problems, discover new opportunities, and ensure you have maximised the benefit you can get from citations.

Review acquisition

Reviews are one of the most important aspects of local search. You’ll learn which review sites to focus on and how to get a steady stream of positive reviews.

Local website optimisation

You’ll be walked through the most effective local optimisation tactics for your websites.

Local link building

Nothing drives local search rankings like quality local links. Learn how to prospect for and acquire the links that will push your rankings past the competition.

The future of local

Look into the crystal ball and understand where Google is heading and how you can stay one step ahead.

What to expect

COVID has changed consumer behaviour at a fundamental level, and all purchases now start with localised searches on Google. This course will give an end-to-end overview of local search for marketers of all abilities, and attendees will leave with all of the skills necessary to implement pioneering local strategies for clients or within their own companies.

This workshop will outline the business case for local search and walk through the best practice technical implementation for ranking in Google’s local results.

The latter half will detail the ongoing marketing processes that are so vital to the long-term success of local and mobile search marketing.


If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets


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Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£560+vat£1060Prices rise at midday 14th June
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100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Don't just take it from us

What others have to say about our Local SEO workshop

Daniel Steptoe-Thompson

Daniel Steptoe-Thompson

Director, Business Domination

This is a must do course for anyone wanting to learn more about Local SEO. The trainer Greg Gifford is awesome. His energy and enthusiasm for Local SEO is infectious and you leave with plenty of golden nuggets that you can implement for your clients.

Callum Bristow

Callum Bristow

Finance Officer, BrightLocal

Amazing speaker, kept us entertained the whole time

Bernie Frobisher

Bernie Frobisher

Owner at Disco Local

This was hands down the most informative, interesting and fun digital marketing course I've been on. Greg made his presentation relevant, easy to follow, to the point and engaging. His methods are backed up by case examples and evidence based strategies made his teachings apply to real world scenarios. I would DEFINITELY recommend even the most budding Traditional SEO to divulge themselves into this LocalSEO course- even if there are no intentions to practice it.