New Business & Sales for Marketing training

So, you know your SEO from your PPC. That’s a given. But do you have the skills to sell your agency, your ideas and yourself better than the competition? Business development is rarely talked about as an agency’s competitive advantage. But it absolutely can be, allowing smaller agencies to triumph against their larger counterparts. Adopting the principle of ‘marginal gains’, this course will look at all aspects of business development, from strategy and planning through to crafting a winning presentation, showing how small improvements at every stage can translate into a significant uplift in new business performance.

Course content

Throughout the day we’ll work our way through the following sessions:

Session 1 – Setting yourself on the right path

The guiding principles, skills and behaviours needed to be successful
Establishing who you should target and why
Reflecting on past performance to set realistic objectives

Session 2 – Building (and maintaining) a solid pipeline

Getting inside the head of your ‘ideal’ client
Creating a prospecting plan (and sticking to it)
Ideas to open doors and nurture relationships

Session 3 – Turning opportunities into wins

Mastering the art of qualifying
Crafting a winning presentation based on the principle of ‘value’
Handling objections in the right way

Please be prepared to be as open as you are able to about your business development challenges. The more attendees are willing to share, the more you will get out of the day

BrightonSEO

New Business & Sales for Marketing training

Trainer TBC

Course content