New Manager Fundamentals

New Manager Fundamentals: How to Become an Effective Team Manager

This management course is the bridge between being an excellent specialist and leading a team of excellent specialists.

Image of Paddy Moogan

Paddy Moogan

Founder at The New Leader

Courses: 01

Paddy is founder of The New Leader and co-founder/CEO of Aira. He has worked in marketing for 20 years and during that time, has overseen the line management of over 100 individuals. Whilst an SEO at heart, his true passion lies in helping people develop and grow in their careers which is why he created The New Leader's course.

Becoming an effective manager doesn’t have to be guesswork — and you don’t have to “learn it the hard way”. The talents and experience that make you a superb graphic designer, sharp copywriter, organised account manager, or good at any other agency role don’t guarantee that you’ll be an effective leader upon promotion. Yet most agencies promote from within and hope for the best. This course will teach you the fundamental, yet essential elements of effective team management in a clear, structured and actionable way.

Course content

1) Introduction

  • The key challenges for new managers at agencies

2) Professional Development Planning

  • The importance of progression and a next step
  • What your team needs in their roles
  • The key elements of a personal development plan
  • Some example personal development frameworks
  • Defining job role expectations

3) Giving Feedback

  • The importance of feedback
  • Types of feedback you’ll give to your team at an agency
  • Principles of giving feedback
  • Example approaches and frameworks for giving feedback

4) Dealing with Underperformance

  • The cost of not dealing with underperformance at an agency
  • What can cause underperformance
  • A framework for improving performance
  • What should you tell the rest of your team?

5) Effective One on One Meetings

  • Why formal and informal check-ins are so important
  • Key principles of effective meetings and check-ins
  • The logistics of effective meetings and 121s
  • Example topics and themes for 121s, reviews and check-ins
  • How to run workload, progression and review check-ins

Who is this course for?

The course is best suited for managers who work at agencies and have either been promoted recently, or have had little structured or formal training on how to manage their team.

Other information

You'll also be given a number of actionable materials such as templates, cheatsheets and processes.


If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton Oct 2024

£670+vat£1060Prices rise at midday 2nd August
Book now