On-Site Content Strategy

On-Site Content Strategy Training

No modern SEO strategy is complete without the recognition that user intent and customer journeys play an essential role.

Ben Garry

Ben Garry

SEO Lead at Impression

Courses: 01

Ben is the SEO Lead at Impression. He manages some of the department’s largest clients, including established UK businesses and complex global brands. He has worked across dozens of businesses and industries over his 7 years in SEO, taking a particular interest in long-term content projects, international strategy and training in-house teams. With a background in blogging and studying English, content is still a big part of his daily work alongside his strategic and team management responsibilities.

Sophie Darr

Sophie Darr

SEO Strategist at Impression

Courses: 01

After completing a Masters Degree in Marketing at Nottingham Business School, Sophie worked in-house as a Marketing Executive before switching to agency-side. She has been at Impression Digital for over 4 years and currently works as an SEO Strategist, working with clients across multiple industries to execute SEO strategies and effectively communicate results. Sophie’s specialism lies in content creation - as an avid reader, copywriting is the ideal task.

Who should attend this course?

This course is ideal for anyone who wants to start making SEO a core part of their content strategy. It's perfect for digital and content professionals who want to add more SEO to their workflow and SEOs who want to start getting their content optimisation and creation more organised.

Course Content

Satisfying consumer search intent

Gain an understanding of how different types of keywords affect the customer journey and marketing funnel, including how they indicate search intent and how long-tail keywords can help you expand your visibility.

Exploring how long-tail keywords shape the SERP landscape

We’ll delve deeper into the benefits of long-tail keyword research as part of your content strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting.

Using keyword research to identify product- and audience-focused content opportunities

Success in a content-led strategy is rooted in a thorough understanding of both your niche and your target audience. In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave.

Assessing and refreshing your existing content

Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session.

Creating new content for your consumer journeys

In this final session of the day, we’ll talk more about how to create compelling content for your business’s consumer journey, covering content formats, content inspiration and content structure before tying together everything we’ve learned throughout the day.

What to expect

In this interactive and informative workshop, Ben Garry & Sophie Darr of multi-award-winning digital marketing agency Impression will provide tangible actions and clear roadmaps to help you develop a more comprehensive, and more effective, content-led SEO strategy.

This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel. You’ll learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results.You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

Our London courses are standalone events, priced separately and don’t include conference entry.

Share this course:

Available Tickets

Brighton April 2024

Wed 24 Apr, 2024 | 10:00 AM - 04:30 PM

£670+vat£1060Early bird
Book now

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£450+vat£1060Early bird
Book now