On-Site Content Strategy

No modern SEO strategy is complete without the recognition that user intent and customer journeys play an essential role.

All Rounder
Theoretical
On-Site Content Strategy Training Course

Who should attend this course?

This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.

Course Content

Satisfying consumer search intent

Gain an understanding of how different types of keywords affect the customer journey and marketing funnel, including how they indicate search intent and how long-tail keywords can help you expand your visibility.

Exploring how long-tail keywords shape the SERP landscape

We’ll delve deeper into the benefits of long-tail keyword research as part of your content strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting.

Using keyword research to identify product- and audience-focused content opportunities

Success in a content-led strategy is rooted in a thorough understanding of both your niche and your target audience. In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave.

Assessing and refreshing your existing content

Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session.

Creating new content for your consumer journeys

In this final session of the day, we’ll talk more about how to create compelling content for your business’s consumer journey, covering content formats, content inspiration and content structure before tying together everything we’ve learned throughout the day.

What to expect

In this interactive and informative workshop, Nathan Dale & Jonathan Theuring of multi-award-winning digital marketing agency Impression will provide tangible actions and clear roadmaps to help you develop a more comprehensive, and more effective, content-led SEO strategy.

This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel. You’ll learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results.You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird
Nathan Dale

Nathan Dale

Impression | Senior SEO Strategist

Nathan joined Impression in 2022 after a successful 5 years in-house as Group Content Leader for a large automotive retailer. As a Senior SEO Strategist, he is responsible for developing and executing content strategies across a wide range of clients, working with global businesses in industries such as travel, online payments and workwear.

Jonathan Theuring

Jonathan Theuring

Impression | SEO Strategist

Jonathan has over four years of content marketing experience working both in-house and agency-side, before which he studied a Marketing MSc at the University of Nottingham. In his role as an SEO Strategist at Impression, he devises and implements performance-focused content strategies for brands across industries as diverse as law, renewable energy, and geotechnical engineering.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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