On-Site Content Strategy
No modern SEO strategy is complete without the recognition that user intent and customer journeys play an essential role.
No modern SEO strategy is complete without the recognition that user intent and customer journeys play an essential role.
This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.
Gain an understanding of how different types of keywords affect the customer journey and marketing funnel, including how they indicate search intent and how long-tail keywords can help you expand your visibility.
We’ll delve deeper into the benefits of long-tail keyword research as part of your content strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting.
Success in a content-led strategy is rooted in a thorough understanding of both your niche and your target audience. In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave.
Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session.
In this final session of the day, we’ll talk more about how to create compelling content for your business’s consumer journey, covering content formats, content inspiration and content structure before tying together everything we’ve learned throughout the day.
In this interactive and informative workshop, Nathan Dale & Jonathan Theuring of multi-award-winning digital marketing agency Impression will provide tangible actions and clear roadmaps to help you develop a more comprehensive, and more effective, content-led SEO strategy.
This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel. You’ll learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results.You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
Nathan joined Impression in 2022 after a successful 5 years in-house as Group Content Leader for a large automotive retailer. As a Senior SEO Strategist, he is responsible for developing and executing content strategies across a wide range of clients, working with global businesses in industries such as travel, online payments and workwear.
Jonathan has over four years of content marketing experience working both in-house and agency-side, before which he studied a Marketing MSc at the University of Nottingham. In his role as an SEO Strategist at Impression, he devises and implements performance-focused content strategies for brands across industries as diverse as law, renewable energy, and geotechnical engineering.
If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:
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