Paid Social Advertising Strategy

Paid Social Advertising Training

Delivered by leading paid social experts, this course offers attendees a practical guide to social media campaigns that will leave you with actionable points to take away and implement. You’ll gain new strategies to optimise your campaigns and leave inspired to trial your new skills. A ticket to the UK course includes one day of training (9 April), plus two days entry to all the brightonSEO and Hero Conf talks at the conferences (10-11 April), plus extra perks.

Monika Varzinskaite

Monika Varzinskaite

Founder and lead consultant at monmon digital

Courses: 01

Monika is a founder and lead consultant of monmon digital, a Brighton-based paid media consultancy that helps businesses grow their online presence and achieve their goals. With over ten years of experience in the digital marketing industry, she has developed a strong expertise in planning, executing, and optimising paid media campaigns across multiple platforms. She has worked with a variety of B2B and B2C brands, from global corporations like Zurich Insurance, Sony and Deutsche Telekom, to local businesses like The Hambledon, Pura Aventura and Crunch. She has delivered paid social training to BBC World Service teams as well as other brands.

Why choose this course?

We are witnessing an increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!

Our training course delivered by in house paid social experts will help you navigate through setting up an account from scratch with best practises through to levelling up the performance with advanced optimisation techniques.

The course will be a practical guide that will leave you with actionable points to take away and implement. You’ll gain new, easy-to-implement strategies to optimise your new or existing social media campaigns.

You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.

You’ll leave inspired with new approaches and strategies to trial out in your existing accounts/client accounts. Having developed a deeper understanding in how social media ads work, you’ll be able to further experiment and expand on your existing activity, using data to inform your decisions, driving business engagement/reach/revenue, and achieving your business goals.

Who should attend this course?

  • In-house marketing managers
  • Social media execs/managers
  • Content marketers
  • PPC marketers
  • Digital marketers

Course Content

Pixels & Conversion Tracking

  • Top-level review of pixel setup / standard event implementation for pertinent conversions/micro-conversions on the website (...and why this is so important)

Developing a Strategy

  • "Starting with the objective in mind"

Audience Insights, Research & Development

  • Overview of sources to gather audience insights + plan campaigns
  • How to expand your audiences and grow your campaigns
  • Insight into best practices for audience development
  • Custom audiences

Ad Creative, Formats & Objectives

  • Ad objective exploration / examples / best practices
  • Insights into ad formats across Facebook, Instagram, Twitter/X, LinkedIn
  • The importance of matching these to the objective in mind
  • Campaign creative R&D
  • Tips for creating great campaign creative

Campaign Optimisation Best Practices

  • Best practice recommendations and guidance on structuring social media campaigns
  • Best practice recommendations on account naming structure taxonomy
  • Split-testing
  • Dynamic creative

Setting Budgets & Forecasting Results

  • Budget setting & allocation
  • Campaign budget optimisation best practices

What's included in your ticket?

Book onto this training course for April 2025 and you will get:

  • A full day's training on your chosen topic on Wednesday 9 April
  • Lunch included on your training day
  • Full access to brightonSEO and Hero Conf conferences and all the talks on Thursday 10 & Friday 11 April
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

Please bring your laptop. Access to your own/client paid social accounts is useful.

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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton - April 2025

Wed 09 Apr, 2025 | 10:00 AM - 04:30 PM

£780+vat£1060Prices rise on 27th March
Book now

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£450+vat£1060Prices rise 5th June
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

TESTIMONIALS

What other attendees thought of the course...

Vicky Baynton-Williams

Vicky Baynton-Williams

Content and Community Marketeer, Amaze

"The Paid Ads for Social training course I attended at brightonSEO was really helpful for me to have a chance to refresh my knowledge and have in-person access to an expert to ask questions. It was also valuable to be part of a small group learning together, it felt like we all left with more confidence."

Steven Barry

Steven Barry

Senior Social Media and Communications Executive, Gamma

"Fantastic course, Ned is a very engaging trainer and kept the day interesting with lots of useful tips, great anecdotes and interactivity. His years of experience came through. Highly recommend for anyone wanting insight into Paid Social Media advertising or a refresher to stay current on best practice and trends to stay ahead."