Python for SEO Data Analysis

Who should attend this course?

Ever wondered how Python could help you as an SEO, or where to start with this increasingly popular coding language? This course is for you!

This course is for any SEO practitioner who works with large data sets or has to do repeated work. It will help you understand how Python can make your work faster and more accurate. There will be a particular focus on SEO but the skills will be applicable to a wide range of work.

Course Content

Setup

• Introduction to Python
• Python without the faff
• Your first Python program
• Essentials

Working with Excel-type data

• What is “pandas”?
• Importing data
• Dataframes
• Inspecting a dataframe
• Filtering data

Data wrangling & visualization

• Handling null data
• Changing data types
• Troubleshooting errors

Extra (if time allows)

• Additional data sources
• Different ways to run your code

What to expect

We’ll walk you through some easy ways to start running Python code with no setup, and some quick copy-and-paste solutions to get started with practical SEO projects. More importantly, we’ll also teach you when you should be writing your own custom code – and give you what you need to start doing so.

You will need to bring your laptop and install Google Collab (the trainer will be in touch ahead with more info) to get the most out of the course.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.