Course content
What is SEO?
Search types
User intent
3 pillars of SEO:
- Content: Keyword research, inspirational vs transactional content, viral content, video content for brand awareness & SEO impact
- Links: guidelines, ideas, internal and external, mini-audits, maintenance
- Code: how search engine works, site speed, crawl budget, redirects & errors, hreflang, URL structures, categorisations
Social media
Voice search & what it means for you
Personalisation
Localisation
Common issues
Quick wins
Juggling SEO tasks
Return on Investment