Course content
Technical
- Technical walkthrough of advanced features of Yoast SEO plugin
- Technical integrations that aid SEO through on-page presentation (e.g. using
- 3rd party image AIs to add meta description, open graph data)
- Using structured data / semantic markup in WP and why it’s important (e.g. Schema)
- Technical integrations e.g. AMP, PWA, the importance of SSL
- Site speed optimisation to make sure your site is fast for users across mobile and desktop, including the use of CDNs and services like Cloudflare
- Do’s and don’ts of facet navigation and tips to dealing with advanced navigation
- Site architecture to achieve SEO success (e.g. permalinks, 301 redirects, no-indexing)
Content
- Managing content effectively with tagging and categories
- How to deal with duplicate content and maximising Google crawl budget
- Image optimisation
- Tips for creating an effective content strategy, including tactics and platforms for keyword research (e.g. Moz, SEMrush, https://currents.parsely.com/, Brandwatch), strategies including focusing on search intent, long tail
- How to deal with redundant content or out of stock products
Monitoring
- How to monitor technical SEO issues
- How to monitor competition (e.g. Google Alerts for new (competing) content for certain keywords, third party subscription services like SEMrush)
- A guide to the best tools to monitor the health of your WordPress site
- Essential services: Google Tag Manager inc. Analytics, Google Search Console, Google Web Dev Toolkit
Measuring
Metrics you should be tracking to measure SEO performance:
- Backlinks
- Internal links
- External links
- Search visibility
- Keyword density
- Pages indexed & crawl errors
- Content engagement metrics: bounce rate, time on site, pages per visit, organic CTR, exit pages
- Third party metrics: Moz DA & PA, Alexa rank, etc.
WordPress is the world’s most popular Content Management System (CMS) by a country mile. This training course is designed to help attendees learn advanced technical and content tactics to achieve high SEO-performing sites.
Each attendee will be provided with a temporary WordPress install (or they can bring their own) with installed plugins and services necessary to complete the workshop plan
Attendees will also be provided with a link to download/save a “WordPress SEO cheat sheet” with key principles covered off