Course content
Environmental analysis
How to research effectively and what to look at to inform every social media strategy
Social media strategy framework
An overarching strategic framework and tool suite that you can use again and again
Objective setting
- How to set measurable objectives
- How to use a Logic Model to ensure that your strategy delivers impact
Audience insight
- Define what you should know about your audiences and how to find it
- Audience modelling to ensure you are speaking directly to your audiences
Strategy
- Understanding how to shift behaviour with digital and social media tactics
- Understanding which digital and social media tactics work better at what part of your social media funnel and approach
- Transmedia and why you need different creative executions for different platforms
- Pulling your strategy together
Implementation planning
- How you plan and measure the implementation of your strategy
- How to plan your content
- How to optimise and change during delivery
Measurement and evaluation
- What measures matter
- Creating your measurement framework
Are you fed up of not knowing what activities work best on which social media platform?
Are you fed up of not having a clear process to write a social media strategy that works?
Are you fed up of not understanding which social media measures to use to prove effectiveness?
Then this course is for you.
We'll walk through a clear strategic approach, implementation plan and measures that you can use, time and time again.
You'll learn:
- How to set measurable objectives
- How to speak directly to your audiences
- How to define your business or campaign strategy
- How to develop a clear implementation plan
- How to measure social media effectively