Why choose this course?
Technical SEO is one of the most critical disciplines to master when building, scaling, or maintaining high-performing websites. It underpins all other SEO efforts and demands ongoing evaluation and refinement to ensure sites remain efficient, compliant with evolving best practices, and resilient to algorithmic change.
This course explores a broad range of advanced technical SEO techniques designed to maximise website performance and search visibility. Topics include sophisticated approaches to page speed optimisation, extracting and actioning insights from server log file analysis, and ensuring robust performance in a mobile-first, index-driven ecosystem.
Participants will leave with a deeper, more strategic understanding of technical SEO’s role in long-term success, and how a well-architected technical foundation enables scalable growth. You’ll also gain the confidence to diagnose, prioritise, and communicate complex technical SEO challenges and solutions with stakeholders and development teams.
You will need to bring your laptop to the training to get the most out of the course.
Who should attend this course?
This course is designed for those with a foundational understanding of SEO who want to deepen their knowledge of the technical aspects that underpin search performance. While we move quickly into practical technical detail, the content is structured to support anyone with a genuine interest in the technical side of SEO.
No prior coding experience is required. Supporting resources will be provided throughout, along with practical guidance on using industry tools effectively without needing to fully understand the underlying languages.
What you'll learn
This course is split into four distinct sections, with each focusing on a specific theme. Each session is fairly bespoke, but we will cover a number of topics that are important to understanding technical seo.
We’ll start with some of the more popular & talked about topics, such as speed, core web vitals and crawling. It’s a good introduction to the more advanced topics that are covered in the following sections.
In the second section, we’ll look at JavaScript & Rendering, as well as engaging in some group activities around wins for technical SEO.
The third section, after lunch, will investigate a number of other topics, including Structured Data, International SEO, Large Scale SEO and Internal Linking.
We’ll then finish the course with the fourth and final section, where we’ll look into HTTP Headers, Sitemaps, python and a number of other topics.
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic the day before the main conference
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
