Technical On-Page SEO (Advanced)

In just one day you’ll master how to utilise advanced on-page SEO techniques.

Technical On-Page SEO (Advanced)

Who should attend this course?

This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be diving straight into the technical detail, so long as you have an interest in the more technical side to SEO, this course is for you.

Course Content

This course is split into four distinct sections, with each focusing on a specific theme. Each session is fairly bespoke, but we will cover a number of topics that are important to understanding technical seo.

We’ll start with some of the more popular & talked about topics, such as speed, core web vitals and crawling. It’s a good introduction to the more advanced topics that are covered in the following sections.

In the second section, we’ll look at JavaScript & Rendering, as well as engaging in some group activities around wins for technical SEO.

The third section, after lunch, will investigate a number of other topics, including Structured Data, International SEO, Large Scale SEO and Internal Linking.

We’ll then finish the course with the fourth and final section, where we’ll look into HTTP Headers, Sitemaps, python and a number of other topics.

What to expect

Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.

You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.

Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.

You will need to bring your laptop to the training to get the most out of the course.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

Our London courses are standalone events, priced separately and don’t include conference entry.



13 Sep, 2023


Early Bird

23 Jun, 2023


Tom Pool

Tom Pool

Blue Array | Technical & Training Director

Tom is the Technical & Training Director at Blue Array. After starting as Blue Array's first hire as an apprentice, he quickly started enjoying the technical side of the role, carrying out in-depth audits and page speed analyses. He loves the many nuances and facets of technical SEO, particularly edge cases, and loves using new (and old) technology to make his job easier. He heads up the training and technical sides of Blue Array, and really enjoys the wide variety of people he gets to interact with as part of his role.

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Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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