Who should attend this course?
This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be diving straight into the technical detail, so long as you have an interest in the more technical side to SEO, this course is for you.
There is no requirement to learn coding for the course. Resources will be provided along with ways to use the tools without fully understanding the languages.
Course Content
This course is split into four distinct sections, with each focusing on a specific theme. Each session is fairly bespoke, but we will cover a number of topics that are important to understanding technical seo.
We’ll start with some of the more popular & talked about topics, such as speed, core web vitals and crawling. It’s a good introduction to the more advanced topics that are covered in the following sections.
In the second section, we’ll look at JavaScript & Rendering, as well as engaging in some group activities around wins for technical SEO.
The third section, after lunch, will investigate a number of other topics, including Structured Data, International SEO, Large Scale SEO and Internal Linking.
We’ll then finish the course with the fourth and final section, where we’ll look into HTTP Headers, Sitemaps, python and a number of other topics.
What to expect
Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.
You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.
Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.
You will need to bring your laptop to the training to get the most out of the course.
If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.
