Vertical videos, and the algorithms amplifying them, have become the driving force behind much of today’s information and entertainment - and yet many are still terrified of taking advantage of this, and of platforming themselves on apps like TikTok and Instagram.
In her session, Sophia will explore how creating vertical videos can lead to host of new opportunities for yourself and the brands you work with, including building community, raising awareness about important social issues, and - maybe - even changing the course of your life forever.
The course sections will be structured like this:
- Why vertical video? Explainer on current social media industry and audience trends
- How to ideate (come up with an idea for a video)
- How to script for vertical video
- Guidance around publication
Who is this course for?
This course is for people who already have experience posting on social media, but may not be used to publishing on TikTok. It’s also for people with a little more experience using TikTok. It’s not for people who have zero experience creating content on social media.