BrightonSEO
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Travel SEO training

Travel SEO is arguably the single largest challenge in digital marketing. Travel products make up almost half all money spent online (src: Statista), in 2016 the US total online travel spend being $190bn, out of a total online ecommerce figure of $390.5bn. It’s not just the total market size and competition that make Travel SEO unique, the keyword universe is vast, with many product types and millions of potential destinations, meaning Travel isn’t won by outranking your competitors on specific keywords – rather, you win by outranking your competitors across thousands or millions of keywords. This opportunity scale introduces unique challenges at every junction – in this course we’ll be building a solid foundation in how to rank across each of them, and the tools and processes you’ll need to win.

Trainer TBC

Trainer TBC

Courses: 32

Coming soon

Course outline

Technical Challenges

  • Breaking down of the technical challenges travel brands face time and time again.
  • How to fix them and make sure your site is set up to flourish
  • Site architecture tips and advice

How to Write Content That Brings Long Term Value

  • How to find the areas that you can exploit for content success
  • How to structure your content to give it the best of driving long term traffic
  • The errors brands consistently make with their approach to content

PR & Link Building in Travel

  • Examples of PR success stories
  • How big brands actually perform link building, safely and economically
  • How smaller brands can compete on lower budgets

Niche Specific Insight

  • Guidance on specific approaches particular to niches within travel; air, hotel, car rental, cruises, tours
  • Insight into areas you can benefit from and key challenges

SEO Tools Best Suited to Travel

  • Covering the benefits and limitations of a variety of SEO platforms, covering keyword research, link analysis, technical SEO and more.
  • Finding competitive information and opportunity by analyzing competitors

Tips and Tricks from the Trenches:

  • Stories from the instructors over many years of running SEO in the travel industry.

Travel marketing professionals of any level, whether they specialize in hotels, tours or any other niche. The content will cover topics and tips applicable to both small businesses and enterprise. It will break down the building blocks of how to progress in the travel sphere online, ensuring you can build a roadmap to success for your brand or clients.


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