UX for Marketers

UX for Marketers Training

Find out more about the part UX plays in search visibility, and how you can use it to your advantage.

Luke Hay

Luke Hay

Freelance UX and Analytics Consultant at Luke Hay

Courses: 01

Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a Brighton SEO veteran and is back running UX focussed training for the third time.

Who should attend this course?

This course is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.


Course Content

Introduction

  • What is UX?
  • Why is UX important?
  • How you can get involved
  • Dealing with UXers

Common UX methods

  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing vs. design)
  • Measuring UX

UX for SEO

  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the user’s experience
  • Consistency of messaging

UX for conversions

  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results

What to expect

User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.

Throughout the day, we’ll cover:

  • What UX is, and why it matters
  • What processes are used by UXers
  • How good UX can positively impact your SEO
  • How you can use UX tools and techniques to improve your website

It is suggested that you bring a laptop for this session, although it isn't essential.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

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Available Tickets

Brighton April 2024

Wed 24 Apr, 2024 | 10:00 AM - 04:30 PM

£890+vat£1060Early bird
Book now

Brighton Oct 2024

Wed 02 Oct, 2024 | 10:00 AM - 04:30 PM

£450+vat£1060Early bird
Book now
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We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.