UX for Marketers

Find out more about the part UX plays in search visibility, and how you can use it to your advantage.

All Rounder
UX for Marketers

Who should attend this course?

This course is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.

Course Content

Introduction

  • What is UX?
  • Why is UX important?
  • How you can get involved
  • Dealing with UXers

Common UX methods

  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing vs. design)
  • Measuring UX

UX for SEO

  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the user’s experience
  • Consistency of messaging

UX for conversions

  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results

What to expect

User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.

Throughout the day, we’ll cover:

  • What UX is, and why it matters
  • What processes are used by UXers
  • How good UX can positively impact your SEO
  • How you can use UX tools and techniques to improve your website

It is suggested that you bring a laptop for this session, although it isn't essential.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

13 Sep, 2023

Brighton

£1020
£680
+VAT
Early bird
Luke Hay

Luke Hay

Luke Hay | Freelance UX and Analytics Consultant

Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a Brighton SEO veteran and is back running UX focussed training for the third time.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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