Who should attend this course?
This course is for anyone working in marketing who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.
Course Content
Introduction
- What is UX?
- Why is UX important?
- How you can get involved
- Dealing with UXers
Common UX methods
- Analytics for UX
- User testing
- Stakeholder interviews
- Design psychology
- Personas (marketing vs. design)
- Measuring UX
UX for SEO
- Why UX matters
- Dispelling myths
- Quick wins
- Where landing pages sit in the user’s experience
- Consistency of messaging
UX for conversions
- Differences between UX and CRO
- Common CRO methods
- Measuring results
What to expect
User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.
Throughout the day, we’ll cover:
- What UX is, and why it matters
- What processes are used by UXers
- How good UX can positively impact your SEO
- How you can use UX tools and techniques to improve your website
It is suggested that you bring a laptop for this session, although it isn't essential.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
