Why choose this course?
User Experience plays a vital role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability and visibility of the websites that you work on.
Throughout the day, we’ll cover:
- What UX is, and why it matters
- What processes are used by UXers
- How good UX can positively impact your SEO
- How you can use UX tools and techniques to improve your website
- How to stay ahead of the game when the lines between AI and human behaviour are blurred
It is suggested that you bring a laptop for this session, although it isn't essential. We’ll be trying out several techniques and methods to get hands-on with UX.
Who should attend this course?
This hands-on practical course is for anyone working in marketing or SEO who wants to better understand UX; to help their users, boost conversions, and to improve their search visibility.
Course Content
Introduction
- What is UX?
- Why is UX important?
- How you can get involved
- Working with UXers
Understanding UX
- Understanding your users with user research
- Designing behaviours with UX design
- How to measure UX
- Incorporating a ‘user first’ strategy
Common UX methods
- Analytics for UX
- User testing
- Stakeholder interviews
- Design psychology
- Personas (marketing vs. design)
- Empathy and journey mapping
UX for SEO
- Why UX matters
- Dispelling myths
- Quick wins
- Where landing pages sit in the user’s experience
- Consistency of messaging
UX for conversions
- Differences between UX and CRO
- Common CRO methods
- Measuring results
UX, marketing and AI
- Why understanding users is more important than ever
- How to continue to influence results when AI has taken over
- Keeping a step ahead in an ever-changing landscape
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic
- Lunch included on your training day
- Full access to brightonSEO
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
Testimonials
What people are saying about this course:
“I really liked the interactivity and no-nonsense approach and the way Luke adapted the session for a varied audience.”
Nathalie Bonneau, eCommerce Marketing Manager
Specsavers
“Luke was brilliant! He took the time to get to know us on an individual basis and applied this to UX examples related to our businesses. This meant I had some actionable takeaways from the session and left feeling really inspired to get more involved with UX! Luke was so friendly and I felt that he really cared about helping us to succeed.”
Chantelle Dye, Website & Digital Executive
Opera Beds
“I liked the interactive elements that encouraged teamwork and lateral thinking. We covered a lot into a short period of time, and I left with a much clearer understanding of UX and how to work better with UX teams.”
Oliver Brett, Head of StrategyScreaming Frog
“Luke was a really knowledgeable and welcoming trainer. The course content was easy to understand and we had chance to develop on queries throughout the day where needed. I also felt very lucky that Luke had taken to the time to get a good understanding of our charity and what we do.”
Hannah Clare, Marketing Manager
The Martlets
“This day was so inspiring! The content was clear, with a perfect balance between theory and practical exercises to understand UX.“
Flora Bouchez, Content Manager
Pipedrive UK Limited
“The training session from Luke was first-class, with real-world examples and also hands-on tasks to test what you’ve learnt. I’d highly recommend this to anyone wanting to learn more about UX or CRO!”
Dave Lees, Head of Strategy
Search Seven
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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
