Course content
Session 1
- Origins of the YouTube algorithm
- Understanding the best traffic sources
- The algorithm explained
- Key metrics to improve your video
- The importance of thumbnails and collaborative filtering
- How to optimise thumbnails
- A/B split testing thumbnails
- Google Brain and Cloud Vision
Session 2
- Planning a video
- Topic
- Keyword research
- Planning and strategy
- Video creation
- Optimal video structure
- Upload best practices
- Strategic launch plan
- Key analytics
- Insider video marketing strategies
Session 3
Case study: A step by step breakdown of how techniques were implemented for great results
Q&A Opportunity for channel audits and reviews
This course is designed specifically for digital marketers who are already using, or want to start using, video marketing as part of their digital marketing strategy. To get the most out of the day, it will help if you have experience using different video hosting platforms and being confident using analytics tools (eg GA and social media analytics).