In this talk, Jonjo will explain how to utilise human expertise to overcome the limitations of AI content. In doing so, he will show how to use AI to craft SEO content that's genuinely helpful, human focused, and - most importantly - that ranks. This will be a practical, hands-on guide to utilising AI tools to create content with E.E.A.T and the human reader in mind.

We're drowning in content and most of it is not validated because it's ai-generated. People are turning to thought leaders (individuals and brands) for truth and as we get more AI content, thought leaders will become increasingly important. Chima's talk is focused on sharing actionable tips that brands and individuals can use to become thought leaders in their niche, grow communities, and earn user trust.