These days, attribution is infamous for mystifying as much as it explains about your marketing performance. In this talk, Sam will share approaches to measuring the actual incremental impact of your campaigns, not only on revenue, but also on your other channels. You’ll learn how you can evaluate your media mix performance as a unified whole, and how best to communicate results to stakeholders to prove the value of your investments.

If you are working in paid media or performance marketing, you'll know that the market is awash with tools and software. Sometimes, just keeping up with what's available can be overwhelming.

This session will be a rapid fire run through of ten tools (both free and paid for) that I believe can make your work more effective AND save you time.

From reporting through to content creation, for each tool I highlight I'll provide an example of how it can be used in practical terms to benefit your work.

Expect a list of actionable tips and recommendations you can implement right away to make your campaigns work harder.