Dr. Sam Cooper is a Paid Media Consultant at Impression. He began his career in finance, then went on to complete a PhD and spent a few years lecturing at university before finally settling into a digital marketing career. Sam now puts this unique background to work creating winning marketing strategies. He's an expert in all things digital, with a special passion for paid media. He excels at media planning, meticulously crafting campaigns that deliver powerful results and a strong return on investment. His intellectual curiosity allows him to see opportunities where others see roadblocks. When he's not busy optimizing campaigns, you can find Sam on long walks with his best friend and strategic partner, a Pug named Cabbage.