Community is one of the most powerful channels for brand marketing. In this talk, Areej AbuAli shares her Launch–Grow–Scale framework for building and scaling a community that drives trust, visibility, and lasting brand impact.
How To Launch, Grow, and Scale a Community That Supports Your Brand
Brighton, Spring 2026
About this session
Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 05:00 PM
What 6,000 communities can tell us about human behaviours and motivations
Brighton, Spring 2026
Sadly there isn't a single cheat code for building communities. But there are some human behaviours that manifest in almost ALL communities.
This session explores the depths of human motivations and behaviours.
Understanding these will make you a more perceptive, better marketer.
Michelle has helped design, build and scale over 6,000 communities over 3 decades.
She has developed insights about how people behave, what motivates individuals and how we can use this insight to adapt our brands, products, services, marketing and communities for growth and success.
About this session
Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 05:00 PM
