Joe will talk about how TikTok Shop has transformed how people discover products as search shifts away from Google. How you optimise and maximise revenue on TikTok is much different as your visibility depends on content performance and creator signals. Attendees will gain from the session how they can start or continue their journey and investment in social commerce, and key optimisation strategies to winning.

Analysing the leaders in search and chatbot marketing through visibility data. What's leading. What blueprints can we learn from?