Michel will make the case for the era of "manual local SEO" being dead. In 2026, dominating the map requires more than just a well-optimised Google and Apple profile. It requires autonomous infrastructure to monitor how your local business is perceived. Join Michel van Luijtelaar as he reveals how to bridge the gap between 'Blue Pins' and 'Vibe Coding.' In this session, you’ll learn how to leverage the technology to turn your local data into a living asset, maximise your footprint across Google and Apple, and use AI-led 'Vibe Coding' to build self-serving SEO systems that report, monitor, rank, and respond at scale. It’s time to stop managing your locations and start architecting your local authority and autonomy.

Search is shifting from links to answers, and for multi-location brands, rankings are no longer enough. AI-powered search engines now recommend a small number of brands, meaning visibility depends on being included in the answer, not where you rank. This session introduces how multi-location businesses can stay visible in a Generative Engine Optimisation (GEO) world. How AI evaluates trust across reviews and data sources, why traditional SEO is breaking, and how to measure Share of Answer as the new visibility metric.