In this dynamic session, Greg will explain how Google reviews have gained even more weight in the local algorithm. He'll explain how "review recency" has grown to be one of the strongest visibility signals for the map pack - and how reviews also influence visibility in AI search results.

He'll share updated best practices for reviews and reputation management, sharing specific tips on replying to negative reviews. He'll finish with a strategy for fighting review extortion, a popular new attack vector used by spammers to harm businesses. You'll leave with a detailed playbook to help your business (or your client's business) win more reviews and better local visibility in 2026.

In this talk, Ehab will explore how multi-location brands can improve their visibility in AI-driven search by applying GEO strategies across listings, content, and reputation signals. She will break down how AI models interpret local presence today and share practical steps brands can take to influence how they appear in generative search experiences.