Michel van Luijtelaar is a Local SEO innovator and "online allrounder" dedicated to helping agencies and omnichannel brands dominate the "near me" economy. As the founder of GMBapi.com, Michel has transformed years of data-driven testing into a comprehensive engine for local growth. His mission is to turn the complexity of multi-location marketing into a scalable competitive advantage by replacing manual toil with autonomous infrastructure.

With a deep mastery of Google Ads, SEO, and local marketing, Michel’s methodology ensures brands remain visible wherever consumers are searching—from Google Business Profiles and Apple Maps to the latest AI-driven search engines. By leveraging the GMBapi.com suite, agencies can move beyond simple listing management to automate hyper-local posting, streamline reputation management, and turn local data into a "living asset" that monitors, ranks, and responds at scale.

At BrightonSEO, Michel shares his "measure everything" philosophy to help agencies reduce manual overhead while significantly boosting local rankings. Attendees will walk away with a clear roadmap for building self-serving SEO systems that future-proof their local strategy against the rise of AI search and maximize the physical footprint of their clients.