Michel is building a unique Multi-Location Local SEO Solution, based on data and testing - specifically designed to support (small and large) omnichannel players rank higher, manage their reputation, and win more business. Michel combines a deep understanding of Google ads, SEO and local marketing into a handy tool that helps SEO folks, agencies and marketeers increase local visibility for multi location businesses. He is an online allrounder with a passion for applying the latest and greatest, breaking down silos in organisations, measuring all there is to measure.