In this talk, Kyle will present some approaches and tasks to undertake when your tracking goes awry. He will run through common scenarios and debugging approaches to ensure you catch issues quickly and resolve them promptly.

How often have you felt like you’re shouting “this is really important” into the void?

Working in measurement can feel like swimming upstream. You’re fixing tracking issues that could have been avoided, trying to prove value without the time to do the groundwork, explaining that a single source of truth isn’t simple, and dealing with “quick” requests that take days to resolve.

In this session, Brittany will talk about common challenges across teams and clients, how to communicate in a way people actually understand, how to pitch changes that will improve measurement, and how to clearly demonstrate the value of your work.