A strategist and consultant specialising in SEO, content, and AI-era discoverability - with a focus on outsmarting platforms that would rather summarise your content than send you traffic. Combines technical SEO with product-led growth tactics to help brands build unstealable assets and stay visible in a search landscape increasingly dominated by AI.
Current work challenges the status quo across both traditional SERPs and emerging platforms like Google AI Overviews and ChatGPT.
James Yorke
Freelance | SEO & Digital Strategy Consultant

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