Everyone is using AI to scale content, but this has led to a sea of predictable copy that follows the same basic copywriting frameworks and linguistic patterns. Many people tasked with editing AI output don't know how to recognise these frameworks, and how to subvert them in order to differentiate their copy and win page 1 exposure in the SERPs.

In this talk, Emily will deconstruct the most common copywriting frameworks deployed by generative AI tools and show how their structural predictability is an SEO weakness. She will guide the audience through actionable steps they can take to break predictable patterns, improve click-through rates and produce authoratitive, optimised content that stands out in the SERPs and gains inclusion in Google's AI Overviews and AI Mode.

This is a deep-dive into advanced content strategy for the AI era, delivering practical takeaways to help content leaders feel confident in scaling their output without sacrificing quality.