We've spent years optimising to be Discovered.
But consumers have moved on. They're not searching anymore — they're Discussing. They're Asking. And the answers they're getting aren't coming from a google results page.
Join Alex McKenna and Katelin DeVencenty for a session on what the shift to conversational AI means for how brands show up, how websites need to be architected, and how the structural and semantic decisions you make today determine whether AI recommends you — or someone else.
The rules of visibility have changed. The question is whether your website has.