The world's biggest search conference

Helping search marketers meet, learn, and do their jobs a little better

3 & 4 October 2024

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DETAILS FOR YOUR DIARY

October 2024 brightonSEO schedule

07:30 AM

5k seafront run

60 minutes

Brighton seafront, outside the Brighton Centre, W3W: swing.grid.papers

Kick start your day at the conference with the brightonSEO seafront run - a great conversation-inclined run in along the shoreline and back. Get your blood pumping before a whole day of learning.

The run, typically led by male and female runners from local group RunPals, will be inclusive of any ability, so you can choose how fast or slow you go – every ability is welcome.

Pre-registration is required but free, and will open nearer the date.

Yoga in the Lanes

60 minutes

Yoga in the Lanes, 67 Middle Street, Brighton, BN1 1AL

Enjoy a calming yoga class to counteract your brain getting busy at the conference.

The class is lead by experienced local yoga instructors and the studio provides mats, props and use of shower/hairdryer/facilities 15 minutes prior to class and for 30 minutes afterwards.

Places are free but you need to reserve a place. Please only book if you definitely plan to attend. Spaces are limited to 15 people per class and if you don’t turn up it means someone else could’ve taken part.

08:00 AM

Beach Clean

60 minutes

Brighton beach, Meet opposite the Brighton Centre, BN1

Get some fresh sea air and exercise before spending the conference day indoors.

This session, run with Surfers Against Sewage Brighton and ethically driven Brighton-based digital agency Creative Bloom, offers a unique opportunity to meet and chat with some fellow delegates, not to mention the good feeling of doing something positive for Brighton seafront by collecting up some of the plastic waste and rubbish from the beach!

Meet opposite the Brighton Centre at 8am on the morning of the conference - look out for the Surfers Against Sewage flag and stand on the upper promenade. SAS will provide gloves, pickers and bags.

#PlasticFreeCoastlines

08:30 AM

Registration

60 minutes

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

09:00 AM

First time attendees meet and greet

20 minutes

Auditorium 2, Brighton Centre Kings Road Brighton, UK

Learn how to get the most out of your visit

09:30 AM

SEO Analysis

Auditorium 1

Carrie Rose
Carrie Rose

Proving SEO worth in 2025 by diversifying your organic traffic

Image of Chaitanya Gatreddi
Chaitanya Gatreddi

Schema scraper for low volume keywords!

Image of Tom Winter
Tom Winter

A fool with a tool is still a fool

Online PR

Auditorium 2

Image of Liv Day
Liv Day

How to find the relevance gap between your site & its link profile

Image of Darren Jacobs
Darren Jacobs

The growth of retail media

Image of Sophie Coley
Sophie Coley

Audience-centric planning and creative personas: a strategic approach to relevancy

Migrations

Syndicate 1&2

Image of Nikki Halliwell
Nikki Halliwell

How to overcome SEO challenges in website migrations

Image of Tina Reis
Tina Reis

How to relaunch a website without ruining SEO

Image of Alex Jones
Alex Jones

Why category pages hold the key to growth for brands

Paid Social

Syndicate 3&4 - Search & Social Advertising Show

Image of Samantha Noble
Samantha Noble

Getting the best bang for your buck from METAs advantage+ shopping campaigns

James Armstrong
James Armstrong

Diversify your adscape: Spotify and WeAre8 breakthroughs

Image of Hollie Thubron
Hollie Thubron

How paid social can drive the full customer journey

Local SEO

Skyline

Michel van Luijtelaar
Michel van Luijtelaar

Local SEO and reputation mngt for multi location businesses

Greg Gifford
Greg Gifford

Local content - the powerful Local SEO hack you never knew you needed

Panel: CRO & UX

Mass Media - the Internet Marketing Podcast stage

Myriam Jessier
Image of Mel Barfield
Itasoha Akhibi
Image of Julie Farley
Myriam JessierMel BarfieldItasoha AkhibiJulie Farley

CRO & UX panel

Masterclass: Freelancers

Meeting Room 15

Image of Katie Thompson
Katie Thompson

Masterclass: How to build a six-figure freelance business

10:40 AM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

11:10 AM

Content Auditing

Auditorium 1

Image of Jonathon Roberts
Jonathon Roberts

How to speed up content audits using ChatGPT

Image of Daniela Leitner
Daniela Leitner

How to create topical authority to make search engines love you

Image of Lazarina Stoy
Lazarina Stoy

How to automate your content audit with the help of machine learning

Search Strategy

Auditorium 2

Image of Yasmin Burchill
Yasmin Burchill

The digital generation is here: why you’re about to overhaul your online strategy

Image of Nathan Height
Nathan Height

Diversifying beyond Google

Image of Carla Dobson-Elliott
Carla Dobson-Elliott

Is SEO killing curiosity?

International

Syndicate 1&2

Image of Elizabeth Pokorny
Elizabeth Pokorny

Why your next big traffic win is content localization

Li Peng
Li Peng

How to scale growth via global paid search program

Hinde Lamrani
Hinde Lamrani

AI vs NMT: the battle transforming global marketing

Future of Advertising

Syndicate 3&4 - Search & Social Advertising Show

Omar Salah
Omar Salah

Taking advantage of AI In paid search: making the machine work for YOU

Tanesha Austen
Tanesha Austen

Beyond clicks: turning ad spend into long-term customer bonds

Image of Sam Holt
Image of Polly Fox
Sam HoltPolly Fox

In conversation with Meta and Performics: How AI has shifted performance marketing

Practical Technical SEO

Skyline

Tanvir Ali
Tanvir Ali

Importance of devs, log files and automated reporting during migrations

Image of Tejaswi Suresh
Tejaswi Suresh

Programmatic SEO framework for enterprises

Image of Lucia Lecesne
Lucia Lecesne

Building an effective SEO roadmap

Panel: Tech SEO

Mass Media - the Internet Marketing Podcast stage

Simon Lesser
Beth Woodcock
David Gossage
Paulo Andraus
Simon LesserBeth WoodcockDavid GossagePaulo Andraus

Tech SEO panel

Masterclass: Tech SEO - core web vitals

Meeting Room 15

Manuel Massimo Madeddu
Manuel Massimo Madeddu

Masterclass: Advanced core web vitals and user experience 

12:20 PM

Lunch

80 minutes

Head into Brighton to grab some lunch. There are lots of local options to try.

01:40 PM

Content strategy

Auditorium 1

Image of Chris Meabe
Chris Meabe

100% evergreen articles to survive search updates

Image of Duncan Colman
Duncan Colman

News publishers and the elephant In the room: ChatGPT

Image of Jo Cameron
Jo Cameron

Should you start a podcast?

SERP Analysis

Auditorium 2

Image of Dan Wood
Dan Wood

The rise of product grids on SERPs: a new position zero for Ecommerce?

Image of Charles Meaden
Charles Meaden

Mining the SERPs with off the shelf tools to find SEO gold

Image of Marco Giordano
Marco Giordano

Using Google BigQuery to dissect GSC data & get actionable insights

Management

Syndicate 1&2

Miracle Inameti-Archibong
Miracle Inameti-Archibong

The manager shift: mastering the art of people management

Desmond Boateng
Desmond Boateng

How to use diversity of thought to grow your marketing (seo) team

Image of Paddy Moogan
Paddy Moogan

Why most managers are destined to fail and how to avoid being one of them

Google Ads

Syndicate 3&4 - Search & Social Advertising Show

Image of Inderpaul Rai
Inderpaul Rai

When it's right to send Google ads the WRONG data

Image of Serge Nguele
Serge Nguele

Is quality score dead?

Image of Nathan Ifill
Nathan Ifill

How smart bidding really works behind the scenes

Practical Search Marketing

Skyline

Image of Akash J Hashmi
Akash J Hashmi

Prioritising your needle-moving SEO tasks

Amanda Walls
Amanda Walls

Creating low cost high return digital PR & link building campaigns

Image of Alex Moss
Alex Moss

Enhance and elevate your SEO knowledge through experimentation & moonlighting

Masterclass: TechSEO - schemas

Meeting Room 15

Image of Radu Stoian
Radu Stoian

Masterclass: Implementation of schemas via GTM

Panel: Analytics

Mass Media - the Internet Marketing Podcast stage

Ellie Hughes
Image of Jonathan Moore
Image of Kiera Monaghan
Anna Lewis
Ellie HughesJonathan MooreKiera MonaghanAnna Lewis

Analytics panel

02:50 PM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

03:20 PM

Future of Search

Auditorium 1

Tom Vaughton
Tom Vaughton

How 'awesome' will define SEO in the new era of AI-powered search

headshot of Marcus Tober
Marcus Tober

Are we in a race to zero clicks from search?

Image of Travis Tallent
Travis Tallent

SOAR with AI: team growth and success in an AI world

Content Production

Auditorium 2

Michał Suski
Michał Suski

How to safely scale content operations with AI humanisation

Image of Martina Cataldo
Martina Cataldo

AI: SEO terminator or search saviour?

Image of Louis Evans
Louis Evans

Your blog content strategy is killing business growth

Ecommerce Marketing

Syndicate 1&2

Michelle Haslam
Michelle Haslam

How to use TikTok shop for product based businesses

Steve Paine
Steve Paine

The best of e-commerce SEO - what's winning in Google?

Paid Search

Syndicate 3&4 - Search & Social Advertising Show

Image of Emily Schaffer
Emily Schaffer

Performance max - using data for comprehensive cross-channel strategies

Image of Eoin Cahill
Eoin Cahill

Driving business value for B2B marketers

Chester Scott headshot
Chester Scott

Winning in the 'era of exclusion': proven strategies to optimize paid media campaigns

Technical Optimisation

Skyline

Carlos Sánchez Donate headshot
Carlos Sánchez Donate

Server optimisation for SEO

Image of Sophie Gibson
Sophie Gibson

Where's your <head> at?

Image of Will Kerslake
Will Kerslake

Retiring and removing content... at scale

Panel: Link building

Mass Media - the Internet Marketing Podcast stage

Rosa Mitchell
Dixon Jones
Image of Szymon Słowik
Image of Joshua Hardwick
Rosa MitchellDixon JonesSzymon SłowikJoshua Hardwick

Link building panel

Masterclass: Small agency business growth

Meeting Room 15

Image of Robert Craven
Robert Craven

Masterclass: Agency business growth

04:30 PM

Break

30 minutes

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

04:50 PM

Onsite Content

Auditorium 1

Julien Deneuville
Julien Deneuville

Content strategy for large websites, or when content becomes a technical skill

Jenna Kamal
Jenna Kamal

How to grow traffic with a site-wide spring clean

Jon Earnshaw
Jon Earnshaw

Beyond the SERP multiverse - optimising content in the age of conversation

Implementation

Auditorium 2

Image of Hellen Benavides
Hellen Benavides

The power of education to get SEO things done

Alexandre Hoffmann
Alexandre Hoffmann

Bridging the gap between your SEO strategy and success

Image of Ashleigh Noad
Ashleigh Noad

Overcoming implementation blockers: How to get buy-in for SEO in 2024

Enterprise Search Marketing

Syndicate 1&2

Sujata Ghosh
Sujata Ghosh

Scaling SEO in enterprise companies

Image of Reena Bowden
Reena Bowden

SEO at enterprise level: a cohesive global SEO network

Shelley Appiah
Shelley Appiah

Digital PR & link building for boring products (financial services)

Advertising Success

Syndicate 3&4 - Search & Social Advertising Show

Chau Vu
Chau Vu

Unlock revenue potential for a LeadGen business by utilising tROAS

Image of Sophie Fell
Sophie Fell

Rethinking the marketing funnel: top of funnel paid search advertising

Sophie Logan
Sophie Logan

How to optimise your PPC landing pages

Keyword Analysis

Skyline

Image of Frank van Dijk
Frank van Dijk

2024 must-know automations: keyword clustering with SERP similarity and more

Tom Capper
Tom Capper

Search intent & the organic funnel in 2024

Image of James Finlayson
James Finlayson

How (A)I fixed my broken content workflow

Panel: Google algos and updates

Mass Media - the Internet Marketing Podcast stage

Image of Serge Nguele
Image of Aimee Jones
Claudia O’Shea
Serge NgueleAimee JonesClaudia O’Shea

Google algos and updates panel

Masterclass: TechSEO - machine learning

Meeting Room 15

Image of Lazarina Stoy
Lazarina Stoy

Masterclass: Introduction to machine learning for SEOs

06:00 PM

Drinks reception

60 minutes

Brighton Centre, Brighton Centre, Kings Road, Brighton, BN1 2GR

Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.

Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.

No additional ticket required if you’re at the event already.

06:30 PM

Lumar Thursday Party

Patterns Bar, 10 Marine Parade, Kemptown, Brighton and Hove, Brighton BN2 1TL

Catch up with old SEO friends and make some new ones. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.

Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.

You won't need to book a ticket in advance to attend, but our drinks vouchers will be dished out at the door on a first come, first served basis. You'll also need to bring your brightonSEO badge (and lanyard if you've collected it.)

This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.

TESTIMONIALS

What people say about us

Ballyhoo PR

Emma Spiers

Director, Ballyhoo PR

brightonSEO was the highlight of my year for so many reasons. As an agency we can’t stand still. We need to move with the times and keep on learning. We crammed so much learning into three fantastic days. This knowledge is driving our own business plans for 2024 as well as enabling us to do more for our clients. It was also a mini break, social and team bonding all rolled into one too! As an employer, it also meant a lot to me to be able to do this for the team.

Jon Sharman

Jon Sharman

Bio-Rad Antibodies

Masterclass by name and masterclass by nature. The In-house SEO course covers the critical parts of the In-House SEO role, where many struggle. It gives you fresh insights, techniques and tools to do your job that little bit better.

Sukhjinder Singh

Sukhjinder Singh

Freelance SEO Consultant

Thank you Rosa Mitchell and Libby Windle for a great brightonSEO training day learning new skills and refreshing knowledge on Digital PR for Link Building. Particularly liked the ideation and discussions with the group too. If anyone is interested in the course, every suggestion corresponds to real life case studies/results :)

John Sadeghipoor

John Sadeghipoor

Global Head of Digital Marketing, FitFlop

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.