
The world's biggest search conference
Helping search marketers meet, learn, and do their jobs a little better
3 & 4 October 2024

Stream the talks from October 2024 conference
Loved a talk and want to rewatch it? Missed some details a speaker shared? Couldn't be in two places at once so want to catch the talks you missed?
Couldn't make it to the conference at all and want to see what all the fuss was about?
Our bite-size 20 minute talks are a great way to refresh and expand your knowledge whether you're sitting down to really focus or just want something on in the background while you're working.
Browse October 2024 slide decks
Order the October 2024 video bundle
Time Slots
07:30 AM
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5k seafront run
60 minutes
Brighton seafront, outside the Brighton Centre, W3W: swing.grid.papers
Kick start your day at the conference with the brightonSEO seafront run - a great conversation-inclined run in along the shoreline and back. Get your blood pumping before a whole day of learning.
The run, typically led by male and female runners from local group RunPals, will be inclusive of any ability, so you can choose how fast or slow you go – every ability is welcome.
Pre-registration is required but free, and will open nearer the date.
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Yoga in the Lanes
60 minutes
Yoga in the Lanes, 67 Middle Street, Brighton, BN1 1AL
Enjoy a calming yoga class to counteract your brain getting busy at the conference.
The class is lead by experienced local yoga instructors and the studio provides mats, props and use of shower/hairdryer/facilities 15 minutes prior to class and for 30 minutes afterwards.
Places are free but you need to reserve a place. Please only book if you definitely plan to attend. Spaces are limited to 15 people per class and if you don’t turn up it means someone else could’ve taken part.
08:00 AM
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Beach Clean
60 minutes
Brighton beach, Meet opposite the Brighton Centre, BN1
Get some fresh sea air and exercise before spending the conference day indoors.
This session, run with Surfers Against Sewage Brighton and ethically driven Brighton-based digital agency Creative Bloom, offers a unique opportunity to meet and chat with some fellow delegates, not to mention the good feeling of doing something positive for Brighton seafront by collecting up some of the plastic waste and rubbish from the beach!
Meet opposite the Brighton Centre at 8am on the morning of the conference - look out for the Surfers Against Sewage flag and stand on the upper promenade. SAS will provide gloves, pickers and bags.
08:30 AM
Registration
60 minutes
Walk straight in if you've printed your badge at home or ask our team to print yours for you.
09:00 AM
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First time attendees meet and greet
20 minutes
Auditorium 2, Brighton Centre Kings Road Brighton, UK
Learn how to get the most out of your visit
09:30 AM
SEO Analysis
Auditorium 1

Carrie Rose
Proving SEO worth in 2025 by diversifying your organic traffic

Chaitanya Gatreddi
Schema scraper for low volume keywords!

Tom Winter
A fool with a tool is still a fool
Online PR
Auditorium 2

Liv Day
How to find the relevance gap between your site & its link profile

Darren Jacobs
The growth of retail media

Sophie Coley
Audience-centric planning and creative personas: a strategic approach to relevancy
Migrations
Syndicate 1&2

Nikki Halliwell
How to overcome SEO challenges in website migrations

Tina Reis
How to relaunch a website without ruining SEO

Alex Jones
Why category pages hold the key to growth for brands
Paid Social
Syndicate 3&4 - Search & Social Advertising Show

Samantha Noble
Getting the best bang for your buck from METAs advantage+ shopping campaigns

James Armstrong
Diversify your adscape: Spotify and WeAre8 breakthroughs

Hollie Thubron
How paid social can drive the full customer journey
Local SEO
Skyline

Michel van Luijtelaar
Local SEO and reputation mngt for multi location businesses

Greg Gifford
Local content - the powerful Local SEO hack you never knew you needed
Panel: CRO & UX
Mass Media - the Internet Marketing Podcast stage




Myriam JessierMel BarfieldItasoha AkhibiJulie Farley
CRO & UX panel
Masterclass: Freelancers
Meeting Room 15

Katie Thompson
Masterclass: How to build a six-figure freelance business
10:40 AM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
11:10 AM
Content Auditing
Auditorium 1

Jonathon Roberts
How to speed up content audits using ChatGPT

Daniela Leitner
How to create topical authority to make search engines love you

Lazarina Stoy
How to automate your content audit with the help of machine learning
Search Strategy
Auditorium 2

Yasmin Burchill
The digital generation is here: why you’re about to overhaul your online strategy

Nathan Height
Diversifying beyond Google

Carla Dobson-Elliott
Is SEO killing curiosity?
International
Syndicate 1&2

Elizabeth Pokorny
Why your next big traffic win is content localization

Li Peng
How to scale growth via global paid search program

Hinde Lamrani
AI vs NMT: the battle transforming global marketing
Future of Advertising
Syndicate 3&4 - Search & Social Advertising Show

Omar Salah
Taking advantage of AI In paid search: making the machine work for YOU

Tanesha Austen
Beyond clicks: turning ad spend into long-term customer bonds


Sam HoltPolly Fox
In conversation with Meta and Performics: How AI has shifted performance marketing
Practical Technical SEO
Skyline

Tanvir Ali
Importance of devs, log files and automated reporting during migrations

Tejaswi Suresh
Programmatic SEO framework for enterprises

Lucia Lecesne
Building an effective SEO roadmap
Panel: Tech SEO
Mass Media - the Internet Marketing Podcast stage




Simon LesserBeth WoodcockDavid GossagePaulo Andraus
Tech SEO panel
Masterclass: Tech SEO - core web vitals
Meeting Room 15

Manuel Massimo Madeddu
Masterclass: Advanced core web vitals and user experience
12:20 PM
Lunch
80 minutes
Head into Brighton to grab some lunch. There are lots of local options to try.
01:40 PM
Content strategy
Auditorium 1

Chris Meabe
100% evergreen articles to survive search updates

Duncan Colman
News publishers and the elephant In the room: ChatGPT

Jo Cameron
Should you start a podcast?
SERP Analysis
Auditorium 2

Dan Wood
The rise of product grids on SERPs: a new position zero for Ecommerce?

Charles Meaden
Mining the SERPs with off the shelf tools to find SEO gold

Marco Giordano
Using Google BigQuery to dissect GSC data & get actionable insights
Management
Syndicate 1&2

Miracle Inameti-Archibong
The manager shift: mastering the art of people management

Desmond Boateng
How to use diversity of thought to grow your marketing (seo) team

Paddy Moogan
Why most managers are destined to fail and how to avoid being one of them
Google Ads
Syndicate 3&4 - Search & Social Advertising Show

Inderpaul Rai
When it's right to send Google ads the WRONG data

Serge Nguele
Is quality score dead?

Nathan Ifill
How smart bidding really works behind the scenes
Practical Search Marketing
Skyline

Akash J Hashmi
Prioritising your needle-moving SEO tasks

Amanda Walls
Creating low cost high return digital PR & link building campaigns

Alex Moss
Enhance and elevate your SEO knowledge through experimentation & moonlighting
Masterclass: TechSEO - schemas
Meeting Room 15

Radu Stoian
Masterclass: Implementation of schemas via GTM
Panel: Analytics
Mass Media - the Internet Marketing Podcast stage




Ellie HughesJonathan MooreKiera MonaghanAnna Lewis
Analytics panel
02:50 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
03:20 PM
Future of Search
Auditorium 1

Tom Vaughton
How 'awesome' will define SEO in the new era of AI-powered search

Marcus Tober
Are we in a race to zero clicks from search?

Travis Tallent
SOAR with AI: team growth and success in an AI world
Content Production
Auditorium 2

Michał Suski
How to safely scale content operations with AI humanisation

Martina Cataldo
AI: SEO terminator or search saviour?

Louis Evans
Your blog content strategy is killing business growth
Ecommerce Marketing
Syndicate 1&2

Michelle Haslam
How to use TikTok shop for product based businesses

Steve Paine
The best of e-commerce SEO - what's winning in Google?
Paid Search
Syndicate 3&4 - Search & Social Advertising Show

Emily Schaffer
Performance max - using data for comprehensive cross-channel strategies

Eoin Cahill
Driving business value for B2B marketers

Chester Scott
Winning in the 'era of exclusion': proven strategies to optimize paid media campaigns
Technical Optimisation
Skyline

Carlos Sánchez Donate
Server optimisation for SEO

Sophie Gibson
Where's your <head> at?

Will Kerslake
Retiring and removing content... at scale
Panel: Link building
Mass Media - the Internet Marketing Podcast stage




Rosa MitchellDixon JonesSzymon SłowikJoshua Hardwick
Link building panel
Masterclass: Small agency business growth
Meeting Room 15

Robert Craven
Masterclass: Agency business growth
04:30 PM
Break
30 minutes
A chance to browse our exhibition area, get some fresh air or chat to other attendees.
04:50 PM
Onsite Content
Auditorium 1

Julien Deneuville
Content strategy for large websites, or when content becomes a technical skill

Jenna Kamal
How to grow traffic with a site-wide spring clean

Jon Earnshaw
Beyond the SERP multiverse - optimising content in the age of conversation
Implementation
Auditorium 2

Hellen Benavides
The power of education to get SEO things done

Alexandre Hoffmann
Bridging the gap between your SEO strategy and success

Ashleigh Noad
Overcoming implementation blockers: How to get buy-in for SEO in 2024
Enterprise Search Marketing
Syndicate 1&2

Sujata Ghosh
Scaling SEO in enterprise companies

Reena Bowden
SEO at enterprise level: a cohesive global SEO network

Shelley Appiah
Digital PR & link building for boring products (financial services)
Advertising Success
Syndicate 3&4 - Search & Social Advertising Show

Chau Vu
Unlock revenue potential for a LeadGen business by utilising tROAS

Sophie Fell
Rethinking the marketing funnel: top of funnel paid search advertising

Sophie Logan
How to optimise your PPC landing pages
Keyword Analysis
Skyline

Frank van Dijk
2024 must-know automations: keyword clustering with SERP similarity and more

Tom Capper
Search intent & the organic funnel in 2024

James Finlayson
How (A)I fixed my broken content workflow
Panel: Google algos and updates
Mass Media - the Internet Marketing Podcast stage



Serge NgueleAimee JonesClaudia O’Shea
Google algos and updates panel
Masterclass: TechSEO - machine learning
Meeting Room 15

Lazarina Stoy
Masterclass: Introduction to machine learning for SEOs
06:00 PM
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Drinks reception
60 minutes
Brighton Centre, Brighton Centre, Kings Road, Brighton, BN1 2GR
Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.
Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.
No additional ticket required if you’re at the event already.
06:30 PM
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Lumar Thursday Party
Patterns Bar, 10 Marine Parade, Kemptown, Brighton and Hove, Brighton BN2 1TL
Catch up with old SEO friends and make some new ones. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.
Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.
You won't need to book a ticket in advance to attend, but our drinks vouchers will be dished out at the door on a first come, first served basis. You'll also need to bring your brightonSEO badge (and lanyard if you've collected it.)
This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.
TESTIMONIALS
Why attend brightonSEO...

Steve Irvine
CEO, Lionsorbet
“A great show if you're new to SEO or a seasoned pro! Talks to challenge your thinking and enhance your business. A mandatory event in my calendar.”

Yordan Dimitrov
SEO Manager, Reflect Digital
"brightonSEO is the perfect mixture of carefully selected talks and quality networking in an informal environment. The events surrounding the conference are always great fun and provide opportunities for meeting or reconnecting with fellow industry peers."

Joke Van Beurden
Account Executive, De Witte Communicatie
“I have never attended a conference where I learned so much useful info in one day. I went home with a notebook full of ideas.”

Omi Sido
SEO Manager, Canon Europe
"brightonSEO is a must-attend for anyone passionate about digital marketing and looking to stay ahead in this ever-evolving field.”

Steve Biggs
Lead Digital Analyst, Cheil UK
“My first time at brightonSEO. Its reputation proceeds it and now I can see what all the fuss is about!”