Anyone involved in the analytics process in any capacity will find this talk valuable.

In this session, Chanté breaks down the importance of analytics governance and what it looks like in practice—regardless of your business size, team structure, or tools. She’ll share practical steps for creating clarity around ownership, access, and processes, helping teams build trust in their data

This talk is valuable for anyone involved in the analytics process in any capacity and want to make better decisions with it.

The talk would be ideal for SEO managers, analysts, and anyone who works with reports

Your SEO insights are only as trustworthy as the data that feeds your reports. This talk explores how flawed tracking setups pollute your reports with messy, misleading data which can quietly derail your SEO strategy.

Katie will identify the typical pitfalls in tracking setups, the risks of bad data, and the practical fixes attendees can implement to ensure they feed their reports with reliable, meaningful information that drives effective strategy.

Katie will show you how to ensure your reports reflect reality, to help you make smarter, more confident data-led decisions.