Katie is a data expert at Varn, working in the team for 8 years and specialising in analytics, SEO, and reporting, with a passion for improving performance and educating clients. With a Masters in Mathematics, she uses her background in numerical and data analysis, as well as expertise in coding and SEO to make data-driven recommendations to improve site performance. Katie enjoys investigating data anomalies in data, advocating for accurate tracking and finding and telling the stories hidden in the data.