Katie is a data expert at Varn, working in the team for 8 years and specialising in analytics, SEO, and reporting, with a passion for improving performance and educating clients. With a Masters in Mathematics, she uses her expert numerical and data analysis, as well as expertise in coding and SEO to make data-driven recommendations to improve site performance. Katie enjoys investigating anomalies in data, detecting data collection issues and setting up accurate tracking that can be trusted as a base for important business decisions.
