BrightonSEO

Branding

What AI knows about your brand (and what you can do about it)

Brighton, October 2025

This talk is aimed at businesses trying to navigate a strategy for search in an AI mode world

In the AI Mode era, with ChatGPT, Cluade and many others being used as proxies for traditional search, there is just as much chance that your content will only ever be directly read by machines! This is not a threat for SEOs, but a massive opportunity. Learn how to track What AI knows about your brand in all the major LLMs and then find practical, actionable strategies for improving your brand presence in those AI generated answers.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 04:50 PM

Forget SEO vs AI. Build a brand people trust or get left behind

Brighton, October 2025

As generative Al continues to change how users interact with search, it is becoming increasingly difficult for brands to drive organic traffic.

The growth of zero-click searches means that users often find what they need without visiting a website, limiting traditional opportunities for engagement

In this session, Yordan will explore how SEOs and businesses can leverage brand authority to stay visible and competitive in the new era of AI overviews taking over Google's SERP.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 04:50 PM