This talk is aimed at businesses trying to navigate a strategy for search in an AI mode world

In the AI Mode era, with ChatGPT, Cluade and many others being used as proxies for traditional search, there is just as much chance that your content will only ever be directly read by machines! This is not a threat for SEOs, but a massive opportunity. Learn how to track What AI knows about your brand in all the major LLMs and then find practical, actionable strategies for improving your brand presence in those AI generated answers.

In this talk, Tom Lee, founder of Visto, will explore how AI-native search platforms like ChatGPT, Perplexity, and Google’s AI Overview are fundamentally transforming how brands are discovered and represented online.

As traditional SEO gives way to AI-generated answers, a new discipline called Generative Engine Optimization (GEO) is emerging.

Tom will break down why GEO is quickly becoming a high growth opportunity for digital agencies, share real world examples of agencies already winning with GEO, and offer a practical framework for launching or evolving a GEO service offering.

Whether you're new to GEO or looking to deepen your AI search capabilities, this session will give you the strategic insights and actionable tools to stay ahead in the next wave of search marketing.