Dixon Jones is a British SEO industry veteran who co-founded Majestic SEO, one of the world's largest link intelligence databases, before going on to become CEO of InLinks and Waikay, an entity-based SEO platform and Waikay ("What AI Knows About You"). An MBA graduate and long-standing international conference speaker, he has spent decades shaping thinking on technical SEO, link analysis and entity-based search. He is currently the driving force behind EntityMap.org, an open standard for publisher-level identity declaration, a project through which he argues that publishers should declare structured meaning explicitly rather than leaving search engines and AI systems to infer it.