Entities in SEO

brightonSEO September 2023

Entities make up the fabric of the world's information. Understand them. Use them. Win with them.

Ever since Google purchased Freebase many years ago, they have been moving towards a model of the world's information based around connecting unique ideas. The ideas are any topic that has enough uniqueness to have its own entry in a knowledge graph, and the connections help to provide schema for a world view.

This talk shows how these concepts are not only easy to understand, but vital to exploit if you are to be a serious SEO in the current climate. The talk will provide a framework to do this which builds on (rather than replaces) your past SEO efforts.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 14 Sep, 2023 | 03:20 PM

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