BrightonSEO

Entities make up the fabric of the world's information. Understand them. Use them. Win with them.

Ever since Google purchased Freebase many years ago, they have been moving towards a model of the world's information based around connecting unique ideas. The ideas are any topic that has enough uniqueness to have its own entry in a knowledge graph, and the connections help to provide schema for a world view.

This talk shows how these concepts are not only easy to understand, but vital to exploit if you are to be a serious SEO in the current climate. The talk will provide a framework to do this which builds on (rather than replaces) your past SEO efforts.