The session is ideal for SEO specialists, content strategists, and digital marketers interested in applying data science and ML techniques without requiring extensive technical expertise.

In this talk, John will explore how vector embeddings are changing what it means to "optimise" in the age of AI-powered search. He’ll explain what SEOs need to know about this shift, then share hands-on techniques for use cases like semantic content analysis, smarter internal linking, and clustering, using OpenAI models and simple Python workflows.

Google’s playing dirty - and your SEO traffic is the casualty. In 2025, AI Overviews and zero-click results are gutting your hard-won clicks and handing your content back to users without ever sending them to your site.

This talk is a wake-up call for SEOs still playing by old rules. James shares a battle-tested approach to building content that Google can’t steal, summarise, or sideline - think branded, uncopyable assets that spark demand, drive loyalty, and live outside the SERP.

Forget “ranking.” This is about owning the experience, outsmarting AI, and building content moats that even Google can’t cross - no developer army required.

If you're tired of Google eating your traffic and want to build content that actually drives leads, engagement, and branded demand, this talk's for you.