This talk is ideal for SEO consultants, freelancers, web designers, and digital strategists with 2+ years’ experience

Most SEOs focus on rankings, but visibility alone doesn’t pay the bills. Even when the traffic is flowing, clients can still be left wondering why their websites are not converting. In this insightful and practical session, Inyene Udom uncovers the invisible friction points that quietly sabotage service-based websites, even when SEO appears to be “working.”

Attendees will discover:

3 silent website mistakes that kill trust and stop action
How to spot non-SEO gaps in client projects (without being a designer)
Real-world fixes that don’t require a full redesign
A practical diagnostic approach to boost the value of audits and retainers

Whether you're an SEO consultant or freelancer, great at getting traffic but frustrated when their clients say, “We’re still not getting leads", a website designer or dev who wants to add a conversion strategy without becoming a full-on marketer, a content marketer or digital strategist who needs to connect the dots between visibility, engagement, and results - or an agency who works with service-based businesses (especially coaches, consultants, and creators) and want to improve their client ROI without adding more tech complexity, this talk is for you.