This talk is suitable for anyone who is looking to improve conversion rates on their landing page - no level of experience required
Great landing pages don’t just happen, they’re curated like a fine restaurant.
Drawing from real-world examples in hospitality and city planning, this talk explores how setting the right tone, managing expectations and reducing friction can transform your landing pages and improve your conversion rates.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 11:10 AM
This talk is ideal for those with at least 2–3 years of experience.
In this talk, Christian will share tried-and-tested winning strategies for Black Friday 2025, drawn from successful Q4 campaigns last year. He’ll explain how to measure and maximise ROI during short, time-sensitive sales periods, even when the full conversion picture is still developing.
Christian will also cover setting clear KPIs to manage stakeholder expectations, and highlight how his team approached CRO across the entire user journey to drive stronger results.
Additionally, he’ll explore how ChatGPT and other AI tools helped save time and improve output, supported by smarter reporting and campaign management. Expect practical takeaways for any peak or time-sensitive campaign, ready to apply for your own Black Friday activity.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 11:10 AM
This talk is suitable for anyone in the early stages of their CRO Journey, either thinking about starting to run a few tests or have already done so and are looking to upgrade their post-test analysis.
In this talk, Joe will cover how you can utilise GA4 in every aspect of your CRO Campaign. How most CRO platforms can seamlessly integrate with your GA4, and why GA4 is so important before during and after running your tests.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 11:10 AM
